How Much Does TikTok Pay: All You Need To Know About Making Money On TikTok

Dive into the mesmerizing realm of TikTok, where creativity meets lucrative opportunities! Are you curious to know how TikTok pay works for its creators? Brace yourself for a mind-blowing ride as we unravel the facts behind the financial rewards you can get from this new viral sensation in the world of social media.

It might be no surprise that TikTok’s top influencers earn jaw-dropping sums, with estimates ranging from thousands to millions of dollars annually from different on-platform methods.

TikTok’s monetization game is strong. The moolah-making possibilities are endless, from brand collaborations and sponsored posts to ad revenue and virtual gifts. Not to mention it is the ultimate launchpad for fame and wealth. With its explosive growth, it’s a goldmine for aspiring influencers.

Join us on this captivating journey as we unlock the treasure trove of TikTok’s earnings and learn some invaluable tips on maximizing your earning potential on TikTok. Whether you’re a seasonal influencer or just starting your TikTok journey, this article is your ultimate guide to understanding the burning question: How much does TikTok pay?

What is TikTok?

TikTok is a social media site where you record, post, and share short videos about things of interest. TikTok is a video streaming platform that gained a lot of users and celebrities for its unique and interactive features. With its special sound effects, filters, music backgrounds, and other editing features, anyone worldwide can post a video on the platform.

Before TikTok, was popular on social media, letting users post 15-second short videos and share them around. TikTok took over the app and shifted its users to TikTok in 2018. Since then, TikTok has become the center of attention.TikTok’s worth in 2023 is $66 billion. Here’s a brief overview of its history, its former name, and the merger it was involved in.

  • Former Name:

    TikTok was initially launched in September 2016 under the name “Doutin” in China by the company ByteDance. Douyin was designed for the Chinese market and gained significant popularity there before expanding internationally.

  • International Expansion and Rebranding:

    In September 2017, ByteDance launched a version of the app, especially for international users, which they named TikTok. The app gained rapid global traction and became one of the most downloaded apps in the world.

  • ly Acquisition:

    In November 2017, ByteDance acquired an existing social media app called, which was based in Shanghai. was also a platform for creating and sharing short videos, primarily focused on lip-syncing and dancing. ByteDance merged with TikTok, retaining the name TikTok for the combined platform.

  • Merger with ByteDance:

    ByteDance’s merger of and TikTok allowed the company to consolidate its user base and leverage the strengths of both platforms. The merger helped TikTok gain even more popularity, especially among younger audiences worldwide.

It’s worth noting that TikTok faced some controversies and regulatory challenges in certain countries, particularly related to data privacy concerns and its Chinese ownership. Some countries, such as the United States, considered banning the app due to national security concerns, but those efforts did not materialize. TikTok has tried to address these concerns and increase transparency by establishing local offices, data centers and implementing stricter data protection measures.

How does TikTok work?

TikTok is an easy and user-friendly app, which is one of the biggest reasons it is so popular. TikTok provides all the interactive features users like, such as liking, sharing, and reposting videos on the app. You can also share videos on other social media platforms through TikTok.

How does TikTok work

Image Source: iMyFone

Before determining how much TikTok pays per view, you must know how it works.

Make an account

On TikTok, you can make an account through TikTok email or connect a social media app with it. You have to download the app on your phone.

Click on the “Me” button at the screen’s bottom-right. There will be many options that you can choose to sign up from. You can also make it through email or phone if you do not have a social media account. After getting your account verified, you are good to go!

Record a video

After you are done signing up, you can start recording videos. First, select the song you want to use as a background. After that, you can record yourself vibing to the song or make a video of anything you like that fits the music. If you are unsure about the music, you can always record the video first and then pick a song you like.

It is not compulsory to put music in the background; you can use your original voice if you are going to talk about something, or voiceover as well.

Edit the video

After you have recorded the video, you can now choose to edit it. TikTok offers many editing features that a normal app will not, and most of those features are free.

TikTok is known for its unique editing features. You can edit your video based on your preferences with just one click. There are filters that you can put on the video as well. With a wide range of editing features, you need to pick the ones you like.

Post the video

Now that you are done editing, you can post the video on TikTok. Whether you want to share it in public or just with your followers is your preference.

Furthermore, you can also post the link to the tweet on other social media apps. Another feature that TikTok offers is that you can post the whole video on other social media apps with a link to your profile.

posting video on tiktok

Image Source: NBC News

When you post a video, it is important that you use a certain hashtag that is related to the video to gain an audience. When people navigate TikTok, they search through hashtags or music to watch certain videos. If you use certain music, your video will appear in that music category; the same goes for the hashtag.

Follow others

TikTok is known for starting a trend and people following those trends. To be known on the app, you have to follow people you like to know the latest trends in making videos that you can get inspiration from.

You need ideas from others to make your own unique video that people can take an interest in. So, follow popular people, follow people you like, and your friends if they are on the platform. Make sure you follow people that post content like yours so that you gain followers in that specific niche.

Do a duet

There is a popular feature that many people on TikTok do to gain followers. If you have a friend who’s following is good, you can do a duet on TikTok with them to gain attention. Furthermore, the duet feature is the best to socialize and interact with people even if you live countries apart.

To add more, you can do a duet with celebrities as well to gain followers who are their fans.

Celebrities on TikTok

Celebrities on TikTok

Image Source: The Live Mirror

TikTok gained a lot of popularity when celebrities started posting different videos. From cover songs to dance videos, celebrities brought fans to the platform. Some of the most active celebrities on TikTok include:

– 5SOS

– Ariana Grande

– Justin Bieber

– Hailey Bieber


– Camilla Cabello

– Charlie Puth



– Cardi B

– Jason Derulo

– Taylor Swift

– Ashley Tisdale

– Will Smith

– Jimmy Fallon

– Bella Thorne

– Kourtney Kardashian

And many others.

How to make money on TikTok in 2023?

TikTok has gained immense popularity, captivating millions with its short-form videos and vibrant community. Beyond being a platform for entertainment and self-expression, TikTok offers a unique opportunity for savvy users to leverage their talents, skills, and entrepreneurial spirit to make money and achieve financial success.

Whether you’re an inspiring content creator, an influencer looking to diversify your revenue streams, or someone who simply wants to tap into the immense potential of TikTok, we will provide you with valuable insights and practical strategies to turn your passion into profit. So let’s dive in and discover the exciting opportunities that await you on this dynamic and rapidly growing social media platform so that you can start making money on TikTok in 2023.

How to make money on TikTok in 2023

Image Source: ITGeared

Selling big accounts

Many brands or people are looking for big accounts that they can buy. The easiest way of making money is to grow your audience and sell the account to interested parties.

You have to pick a certain niche so that brands from that niche come to you. You can make videos about different stuff regarding the niche. The brands will contact you once you grow and have enough following to attract customers. They would want you to sell their products through your profile. This is one of the most common ways people make money on TikTok.

Influencer agencies

Many young influencers struggle to interact and sign contracts with brands. You can open an influencer agency where you manage the interaction between the influencer and the brand as a middleman.

Influencer agencies

Image Source: House of Marketers

This is similar to the broker job; you have to take care of small stuff that is not much complicated. TikTok offers this facility to brands, but they take more commission; you can work outside TikTok for brands and charge a certain fee to earn money through TikTok easily.

TikTok’s creator fund

TikTok supports people for making money on the platform. They have a built-in feature for making money called ‘TikTok’s creator fund’ that you can subscribe to. This feature was announced in July 2020 to support the TikTok creators in doing their work.

You can apply to the creator fund if you fall under certain criteria that TikTok has set. These include living in America, the UK, Spain, Germany, France, and Italy. The creator should be over 18 years old. The user should have at least 10k followers and have made 100k videos in a month a least.

Advertising products/Creating brand-sponsored content

If you have opened a small business and are looking for target customers, TikTok is the best place to find, especially if it is a young audience.

Because of the popularity of the app, many people promote their products by making videos on TikTok, and then they gain customers from there. You can also make trendy videos while advertising your product to make money through TikTok. This way, you can also make your brand and profile known.

Collect diamonds through live gifting

TikTok gives the facility to creators to Livestream. Live streaming is the easiest way of making money if you have enough followers and fans. People buy coins that they give to TikTokers to support their favorites.

These coins can be converted into real money that can be withdrawn through Paypal in cash. This is like a TikTok currency that people can give to creators for the content.

Collect diamonds through live gifting

Image Source: Davison/Youtube

Many influencers do donation drives as well to gain a following and attention. Donation live is made by the creator, where people give coins that they can convert to donate. Before going further, check out how to get free TikTok Coins and convert them into money. Please note that not everyone can earn money through TikTok Diamonds. Eligibility for this feature requires participation in the Creator Next program. Furthermore, to qualify, you must meet the following criteria.

  1. Reside in an area where live GIFTS are accessible.
  2. Be at least 18 years old, except in South Korea and Japan, where the minimum age is 19 and 20, respectively.
  3. Maintain an active TikTok account for at latest 30 days.
  4. Accumulate a follower count of at least 1,000.
  5. Avoid streaming Live from a TikTok Business Account.

Affiliate marketing

Want to make money from your TikTok presence? Affiliate marketing offers a lucrative opportunity. By enrolling in an affiliate program and incorporating unique links into your TikTok content, you can earn commissions for every purchase made through your links. Let’s examine how you can maximize your earnings and engage your audience effectively.

  • Choose the right affiliate marketing program: Select an affiliate program that matches your niche and target audience. Popular options like Amazon Associates, ClickBank, eBay Partner Network, Fiverr Affiliates Program, and ShareASale offer a variety of high-commission products.
  • Select Relevant Products: Choose products that align with your TikTok content niche and offer value to your audience. Opt for high commission rates and focus on authenticity when promoting them.
  • Promote Creativity and Authentically: Get creative with showcasing affiliate products in your TikTok content. Use visually appealing methods and consider providing authentic reviews. Adhere to TikTok guidelines and be transparent about your affiliate partnerships.
  • Stay Informed: Keep up with the latest trends and best practices in TikTok affiliate marketing. Continuously optimize your content for reach and engagement.

Make and sell your merch

For content creators looking to monetize their TikTok presence, selling customized merchandise to their dedicated fanbase can be lucrative. Whether t-shirts, hoodies, mugs, caps, or other relevant products featuring your name, catchphrase, or fandom, creating and selling merch has never been easier with the help of the innovative eCommerce tool Koji. Utilizing Koji’s user-friendly templates, you can effortlessly design your merchandise.

Make and sell your merch

Image Source: Gemnote

To maximize exposure and drive sales, consistently promote your merchandise across your TikTok videos and actively encourage your fans to support you by purchasing. Start leveraging the power of merchandising on TikTok and establish an additional revenue stream.

How much money can you make on TikTok?

How do you make money on TikTok? Making money on TikTok varies based on the videos you post and how often you go viral on TikTok. Big brands only sign contracts with big influencers that fall under their niche. How much TikTok pays depends on the influence of the creator. It can range from $200 to 6,000 dollars.

TikTok has various programs, and some brands use TikTok’s platform to advertise their products. It depends on the statistics of your profile’s video views and likes. Some programs only selected ones can earn from; they are targeted to a certain niche or audience.

TikTok only contacts people with more than 10k followers and a good viewing percentage on the videos posted. The more popular you are, the more money you can make on TikTok.

How much money does TikTok pay to influencers?

Imagine a world where a social media platform takes the internet by storm, captivating the hearts of millions in record time; well, that’s exactly what happened with TikTok! Since its inception in 2016, this addictive app has skyrocketed in popularity, boasting a  staggering user base of over one billion active individuals. And get this a whopping 6% of these users have amassed more than 100,000 followers, earning them the coveted title of “influencers.”

How much money does TikTok pay to influencers

Image Source: TRIBE

Recognizing the importance of supporting these influencers and acknowledging their contribution to the platform’s success, TikTok devised a brilliant plan. They introduced the TikTok Creator Fund, a program designed to reward creators based on their popularity and influence.

TikTok shells out an amount ranging from $20 to $40 for every million views to their creators. But there’s more to this; believe it or not, the actual earnings for creators can soar even higher than those figures. Intrigued? Great, because we’re getting into the details of how much money these ultra-famous TikTok influencers are making to find out; just keep reading.

Addison Rae

Addison Rae, @addisonre on TikTok, is the top earner on TikTok; she makes around $50,000 to $80,000 for one TikTok post. She has a huge fan following of 88.7M and earns around $8.5 million on TikTok. Addison started making TikToks of her dance moves; she gained attention for her unique content.

Addison Rae

Image Source: TedMovies/Dailymotion

She got a brand endorsement from different companies and could earn money from her efforts through TikTok. She now has her makeup line, Item Beauty, and is also part of American Eagle as a representative. Her estimated yearly earnings are around 5M dollars.

Charli D’Amelio

Charli D’Amelio, with an annual earning of $17.5 million on TikTok, has gained much attention from fans with 150.5 million followers. She gained popularity in 2019. Baby Rexha also invited her to join her at the Jonas Brothers concert for the opening.

Her trendy dance videos were shared around and followed on TikTok. She also got booked by several brands for the promotion of their products. D’Amelio even launched merchandise for her fans that people bought; she also signed with Morphe Cosmetics. Currently, she makes around $100,000 for one sponsored post on TikTok.

Loren Gray

Loren Gray is a TikToker with a following of 54.3M. Her songs are listened to worldwide by her fans. Many young teens look up to her, and she has a huge influence on the internet.

Loren partnered with brands like Skechers, Burger King, and Hyundai to promote their products. Her TikTok popularity is very high, and she earns around 5 million dollars annually.

Spencer X

Spencer X went viral on TikTok for his beatboxing talent. His unique talent of making music beats with mouth gained a lot of following and became one of TikTok’s top earners.

Spencer X

Image Source: CooL TikTok/Youtube

He did acapella, rock band covers, and other musical acts that went viral online. His huge following of 55.2 million earned him deals with brands like Oreo, Sony, and Uno. He earns an estimated 1.2 million dollars annually; he makes around $25,000 per sponsored post on TikTok.

Dixie D’Amelio

Dixie D’Amelio is also a famous TikToker because of her singing skills. She has a beautiful voice that went viral on TikTok. Her content is loved and watched by many.

Dixie D’Amelio

Image Source: Dailyinet

She is the sister of Charlie D’Amelio and has one of the best following on TikTok. Her annual earnings were around 4M dollars. She has endorsements with different brand deals because of her huge following of 57.5 million on TikTok.

Josh Richards

Josh Richards

Image Source: Youtube

Josh Richards is one of the top earners on TikTok. His video content is related to lip-sync and dance, which people love to watch. He is a viral figure who has gained 25.6M followers. He earns through his business and sponsorships on TikTok. His annual earnings are around 1.5M dollars. His net worth stands at $6 million.

Baby Ariel

Baby Ariel has been on social media as an influencer since 2015. She began a campaign against negativity and bullying on the internet through TikTok with the hashtag #ArielMovement. She became famous because she raised her voice against the bullying and trolling culture on the internet through TikTok videos.

Baby Ariel

Image Source: Funtastic/Youtube

Baby Ariel is also a singer and an actress with a big fan following of 34.5M on TikTok and earns good money from it. She makes around $151,500 for each post on TikTok.

Zach King

Zach King is a very popular influencer and video maker on YouTube. He joined TikTok recently and has the most followers on Vine and YouTube. His videos are always viral on the internet.

His amazing editing skills that give illusionary effects to the viewers have gained him around 74.1M followers on TikTok. He is listed among the most high-paid personalities on TikTok. He makes around $3 Million from TikTok.

How many views on TikTok to get paid?

Earning money on TikTok goes beyond simply amassing views. To qualify for the TikTok Creator Fund, creators need more than just viral content; they must actively engage and grow their audience. Here’s how you can become eligible to earn money through TikTok:

  • Residency Requirements: You must live in the US, UK, France, Germany, Spain, or Italy.
  • Age Requirement: Creators must be at least 18 years old.
  • Follower Count: A minimum of 10,000 followers is necessary.
  • View Count: You need at least 100,000 video views over the past 30 days.
  • Compliance: Your account must follow TikTok’s Community Guidelines and terms of service.

TikTok limits the Creator Fund to certain countries but plans to expand. Earning potential increases with your follower count, as more followers typically lead to more views.

To start earning money directly from TikTok, you must hit over 100,000 video views in a month. This threshold qualifies you for payment from the Creator Fund. Views not only help with direct earnings from TikTok but also attract brands. High-view profiles often catch the attention of brands looking to partner with popular creators, offering another lucrative earning channel.

Stay active, create engaging content, and grow your follower base to boost your views and unlock new revenue streams on TikTok.

How much does TikTok pay you for 1 million views?

Do TikTokers get paid? The Payout by TikTok is 2 to 4 cents per 1,000 views. The more views you have, the higher the rate goes, so if you have 1 million views, you will be paid based on the cent per 1,000 views, which would be around $40, which is quite low for a creator to afford. Furthermore, the more views you have, the more you will earn money.

People do not depend on TikTok’s funds because they are less and see it as a sideway to making money online.

For influencers who base their earnings on social media, they do affiliate marketing or brand deals to earn good money.

To add more, your influence on the app can vary the pay you get from TikTok. You might get more from TikTok if you have more followers and consistent engagement on your content.

How to grow your TikTok account?

If you want to earn money from 1 million views on TikTok, then you have to grow your TikTok account. There is a difference between getting good views and getting followers. You might lose popularity easily if you have good views but fewer followers. The key is to gain followers who can share your videos more often so that you remain popular for a long time. Here are some tips to help you boost your user base.

How to grow your TikTok account

Image Source: Fiverr

Following the trend

The best way to grow your TikTok account is to follow the trend. No matter how big or how small a TikTok account is, they always follow the trend of gaining more views. Your passage to getting the spotlight among other creators is to make something go viral or use the trend to make yourself go viral.

Get to know your audience

TikTok has a predominantly young and female user base. In the UK, around 24% of users fall within the 15 to 25 age range, and nearly two-thirds are women. However, it’s just not about demographics. Unlike Instagram, where visual appeal often takes center stage, TikTok users gravitate towards genuine, engaging, and entertaining content.

It’s also important to consider the type of content your followers enjoy and share. If you notice that your makeup tutorials receive more attention than your yoga videos, consider creating more makeup-related content and sharing similar content with other creators.

Be consistent with your posting

To increase the visibility of your videos in users’ For You feeds, it’s important to maintain a regular and frequent posting schedule. Aim to share content at least three times a week. However, remember that consistency shouldn’t come at the expense of quality. Post at the right times while ensuring your content maintains its high standard.

Engage with the platform

Make the most of TikTok by engaging with your followers and the wider community. Interact with your audience by responding to comments, sharing content from other users, and participating in discussions. These actions help increase exposure to your profile and attract a broader audience.

Stay updated on the latest trends and embrace them in your videos. Explore popular challenges or even create your own unique ones. By staying involved, you can capture the attention of a wider TikTok audience.

Promote your content across multiple platforms

If you’re active on one social media platform, chances are you also have accounts on others. Take advantage of this by cross-promoting your TikTok content on other networks like Facebook and Instagram, and vice versa.

For example, you can tease a snippet of your TikTok videos on your Instagram story or share the complete clip on your YouTube channel. Doing so exposes your content to a broader audience, which helps expand your reach and increase your visibility.

What is igface TikTok calculate?

It is an online tool that lets you calculate your TikTok video stats and determine your popularity on the platform. The igface TikTok calculator provides you with a detailed report of your TikTok account, including your follower count, video views, likes, and comments.

How many likes do I need on TikTok to get paid?

There is no definitive answer to this question. It depends on various factors, such as how often you post, how popular your videos are, and how many followers you have. Generally speaking, though, you will need to rack up a decent number of likes before you can start earning money from TikTok.

What is Cloutlog TikTok?

Cloutlong TikTok is the ultimate tool for TikTok users who want to get the most out of their accounts and grow their following. With Cloutlog, you can track your progress, analyze your content, and find new ways to improve your performance on TikTok. Plus, Cloutlog makes it easy to share your successes with friends.


frequently asked questions regarding tiktok

Image Source: The Fact Site

How can people earn money on TikTok?

TikTok offers various avenues for creators to generate income. They can participate in the Creator Fund and receive virtual tips while live streaming. Additionally, many creators make money through influencer marketing, where they endorse products and sell physical or digital goods.

How much money can you make from 100k views on TikTok?

Typically, you can expect to earn around $2 to $4 for 100k views on TikTok. It’s important to note that the direct earnings per view are relatively low compared to platforms like YouTube. However, there are additional ways to monetize your views, such as through sponsored posts and selling your own products.

How can you achieve a million views on TikTok?

When it comes to TikTok, a video with a million views is considered viral. To go viral on TikTok and reach a million views, post regularly, cover trending topics, promote on other platforms, use relevant hashtags, and incorporate popular sounds.

How valuable are 1000 TikTok coins?

1000 TikTok coins can be exchanged for 500 Diamonds, which has a cash value of $25.

Does TikTok pay for likes?

No, TikTok does not currently pay for likes. However, they compensate eligible creators based on the number of views their videos receive.


Having read this article, you now understand how TikTok compensates creators for their posts. Beyond direct payments, numerous other avenues exist for monetizing content on TikTok. By leveraging the platform effectively, creators can tap into alternative revenue streams.

TikTok encourages maximum creativity within its community guidelines. Whether it’s showcasing your music, acting, singing, or content creation skills, the platform acts as a launchpad to fame. Countless individuals have catapulted to celebrity status through their TikTok presence.

To profit on TikTok, focus on securing brand deals and endorsements. Once you master video production and editing, you can create viral content that attracts top brands looking for influencers to sponsor.

Armed with the fundamentals of earning money on TikTok, why not start creating and sharing your videos today?