What Is A Recruiting Video? Everything You Need To Know

Are you looking to engage prospective candidates for your company? Not sure if a recruiting video will encourage them to apply? Well look no further, this article will help you understand what is a recruiting video and how it can help make the recruitment process easier.

According to Forbes, websites that come with a video have 80% more engagement than those who don’t. Hence, a recruiting video is without a doubt a great way to encourage new candidates to apply. Through these videos you can engage, inspire and even amuse potential applicants.

The aim is to stand out amongst your competitors who may be looking to hire new candidates as well and a recruiting video will help you do exactly that. Through a video, you can give your audience a better idea about your company, your objective and why choosing your company would be the best for them.

Furthermore, research shows that job postings that include a video have a 34% greater application rate. So it’s settled, the best way to initiate your recruitment program is to start with a video.

Now the content of the video is important. You must have a clear and precise message you want to send to the audience. You need to be creative and attractive for applicants. This article will share with you a few golden Tips for Creating a Perfect Recruitment Video that will make your recruitment video stand out and increase the overall application rate.

Read along to find out what is a recruiting video, the dos and don’ts followed by some creative ideas that you can use while making a video for your company.

What is a recruiting video?

What is a recruiting video

If you’re someone who does not know what is a recruitment video?, look no further. In this part of the article, we will focus on helping you understand what is a recruiting video.

A recruitment video is a speaking, scripted video that is posted online to encourage applicants to apply to your company. Organizations create a video which is almost in an ad-format to entice potential candidates to become a part of your company.

This short video tells the audience about your company and a job opening in a creative and engaging way. An applicant may feel more connected to your company through a recruitment video. It can be posted on your company’s website or recruitment websites such as LinkedIn or both.

The video can be a job-specific hiring announcement or an evergreen video that can be used for hiring candidates across all departments. It all depends on the resources and time available to you.

What is the purpose of a recruitment video?


Recruitment videos are a valuable asset to any company. It gives you a chance to give the world an insight about your organization’s objectives, future goals and achievements. Most importantly, it shows the applicant what it will be like to work for you.

A lot of the time, a one-to-one interview is not sufficient to help a candidate get a real sense of the company’s culture. In such a case, the candidate can always go through the recruitment video and develop a better understanding of what you have to offer and how your company can help the candidate grow both professionally and personally.

A recruitment video is also great for exposure. You may end up enticing students who are to graduate in a year or two and are looking for potential companies they wish to apply to in the future. Hence, your recruitment video doesn’t just help with a specific job-posting but the overall image of the company and the chances of candidates applying to your company at present and in the future.

All in all, recruitment videos truly do offer something to all parties involved.

For the candidate: It gives a visual representation of what it will be like working for the company. It will potentially help them list down reasons why your company stands out in comparison to many others. Or in other words, it will give them reasons why choosing your company is the best option. Most importantly, the video will help them prepare for interview questions.

For the employer: It will attract candidates whose aspiration aligns with that of your company. Moreover, since the candidate will know what to expect from your company, the chance of them declining your job offer will be low.

For the business: Videos show the audience that your employees are truly satisfied working with you. It will prove that your company is open to new and creative ideas and is conducive to learning. This positive reputation is essential for the growth of your company in the long run.

Why are employee recruitment videos so important?

There are a few key reasons why employee recruitment videos are so important. First, they help potential candidates get a better sense of the company culture and what it would be like to work there. This is especially important for millennials, who place a high value on company culture. Second, employee recruitment videos can showcase the company’s values and how they’re put into practice. This can be a powerful way to attract candidates who align with those values. Third, employee recruitment videos can help dispel any misconceptions that potential candidates may have about the company. For example, if someone has heard that the company is all work and no play, seeing an employee recruitment video that shows employees having fun at work may change their mind.

Why are recruitment videos effective?

recruitment videos

What makes a great recruitment video? By now we know that recruitment videos work and are a great way to develop a relationship with the candidate since the very start. Now let’s find out why these videos are effective.  We shall discuss the three paramount reasons why recruitment videos are effective for your company.

Videos stand out

No matter how well your team may be at writing a job post, nothing compares to making a video that clearly demonstrates your company’s aspiration. Moreover, people are always interested in watching a video, the same cannot be said about reading. A long description of your company followed by the details of the job is way too cliché and not so attractive to candidates anymore. And it seems as if you didn’t put enough effort to engage applicants.

A video shows that you care what others and especially the candidate think about the company. It demonstrates your company’s ability to go an extra mile to do what is best. This gives the candidate an idea about the work ethics within your organization.

Moreover, recruitment videos help your company rise above the noisy job market. Compared to a boring text-based job posting, a video is way more vibrant and pleasing to those looking for jobs.

Videos put a human face to your company

Putting a face to your company is a friendly approach and it tends to intrigue applicants to learn more about your company. This way, the candidate is likely to feel more comfortable and connected to the people who he or she may start working for.

In addition, with these kinds of videos, the overall work environment of the company seems inviting which is exactly as you want. A to-the-point descriptive job post says that you do not care much about engaging with the candidate, you just want to get the work done or in other words, do the bare minimum.

A recruitment video can feature your current employees and that shows that your workers are satisfied with their employers. Creating this persona for the company is essential as it matters to the applicants and with the job market growing by the day, they can always choose to go with another company.

That being said, if you’re someone who doubts the efficacy of a recruitment video, think again.

Videos increase your reach on social media

We live in a world where social media plays a significant role in helping us make important decisions on a daily basis. Hence, there is no reason why you should not aim to post your job-ad on social media websites such as Facebook, Instagram and LinkedIn.

In addition, you can boost your ad to ensure it reaches your target audience at a low cost. This can only be done if you have a recruitment video. Descriptive posts hardly engage people and with millions of job ads popping up, your ad post should be intriguing enough to instigate people to check out your website or social media page. For this to happen, you need a compelling recruitment video.

Statistics show that videos on social media get 1200% more engagement than any text or image content combined. Moreover, video posts on LinkedIn get at least 3x more engagement than text-based posts.

Hopefully by now, you have been convinced that making a recruitment video is your best option to procure good candidates for the organization.


There are different types of recruitment videos that companies can use to attract top talent. Here are some of the most popular types:

-Company Overview Videos: These types of videos give potential recruits an overview of what the company does, its culture, and its values. They’re a great way to give candidates a taste of what it would be like to work at the company.

-Day in the Life Videos: These videos follow a current employee through a typical day at work. They offer a behind-the-scenes look at what it’s really like to work at the company.

-Job Specific Videos: These types of videos focus on specific jobs or roles within the company. They’re a great way to give candidates a detailed look at what the job would entail and what skills would be required.

-Testimonial Videos: In these videos, current employees talk about their experiences working at the company. They can provide insights into what it’s like to work there and what the culture is like.

What makes a good recruitment video?

What makes a good recruitment video

Coming up with an idea for your recruitment video may seem tough, especially if you have never made one before. However, don’t worry, in this part of the article we will discuss the components of an effective recruitment video. By the time you’re done reading, you will have a good idea of what you want your video to be like and which details to include without dwelling into unnecessary information.

Let’s start by discussing the most crucial elements of a good recruitment video.

1.   Should be a window into your company

It is essential that your video is able to give a prospective candidate an idea of what it’s like to work for your company. You need to clearly present to the audience why your company is the best in the business. This can mean different things for different companies. Here are a few examples:

You can show the candidate the company’s workspace. This can be done by making a candid video of your employees during working hours.

If not that, you can include a shot of a team meeting or the time when your employees met up for a lunch organized by your company. Anything that showcases a positive team spirit can be included in the video.

The ultimate goal of the video is to show the candidates what to expect when they come in for an interview or better yet, when they come to work for you.

However, remember, your video should be a window into your company and not a door. That being said, leave some room for imagination. This will also ensure that during the interview, the candidate will answer questions based on who they are rather than what they think you might want to hear.

2.   Give an introduction to your business

While it may not seem like it, introducing your company is different from the first point we discussed. Both these points serve a different purpose and so, the strategy you use to achieve them should also be different as well.

Opening a window into your company refers to the overall working environment, atmosphere, and the “vibe” of the workplace. An introduction in contrast refers to what your company is actually about. This is what many amateur’s recruiting videos fail to achieve. Here is a list of things you need to talk about when introducing your company:

What does your company do?

Although it may seem like one cannot forget such a significant part of a recruitment video, it has happened before. When you’ve been working with a business for a long time, it’s too easy to forget what other people may not know about it. Hence, when introducing your company, assume that no one knows anything about it.

A recruitment video is pointless if you fail to outline early on, what your organization actually does. In your video, you should touch on a few of your differentiators or value propositions.

Just like a sales lead, an applicant must be able to determine what is special about your company and why they would like to work for you.

An introduction of your company also ensures that only the right people with the right experience and achievements apply for the job. This will save you a lot of time when shortlisting individuals.

Also, make sure you talk about your mission statement. It may not seem like it, but this statement can make or break a deal for you.

3.   Outline company values

Your video should always highlight tapes your company values. This is your best opportunity to ensure that the candidates know what you expect of them and what are some core principles that your organization will not compromise on. This automatically ensures that any trouble making candidates do not apply for the position.

In other words, you will already set out strong values that each employee must resonate with and adhere to.

A company’s values are a significant contributing factor to the general culture of any workplace. Hence, it is important that you demonstrate these factors early on in the video.

4.   Be employee-focused and talk about your team

When making a recruitment video, take into account the perspective of the employee. Find out what they would want to talk about, what matters to them, what are their requirements. Evidence shows that people-focused videos are more successful. Therefore, you need to understand what the candidate wants to hear

Secondly, give your team credit where it’s due. Talk about how you together tackle work difficulties, how well your team adapts to changes and works through difficult tasks. It is essential to talk about this as it demonstrates to the candidate how strong your team is and shows that you appreciate your employees  which is a cardinal motivating factor when applying for a new job.

5.   Be encouraging and inspirational

Your recruitment video is mediocre if you fail to inspire candidates. You should be able to motivate individuals to tap into their potential. Tell them how your company will help them excel and allow them to use their skills and showcase their talents.

You can also talk about one of your success stories to prove to the applicant that your company is what it claims to be. This may not seem as significant as the other parts of the video but that is far from the truth. This part of the video will make your content more interesting and engaging.

An emotional angle with a hint of humor and a splash of passion can make your video stand out amongst many other recruitment videos. Hence, don’t forget to make an effort when scripting this part of the video.

6.   Prepare a rough script

It is suggested that you write a rough script before you actually start filming the video. This helps coordinate and also ensures that you do not miss out of any important details that you wish to add in the video. Moreover, it is best if you write down the dialogues to be used in the videos. In addition, ask your employees to rehearse their testimonials and have someone overview these testimonials before the making of the video. At the same time,make sure that they do not sound too perfect or unnatural.

Have a basic outline of your content and structure, it will make your task a lot easier. And once all the details of the video are clear, you can start brainstorming and be creative with the content of the video.

7.   Ensure good quality and pair it with the right music

Capture your audience’s attention from the get-go by prioritizing high-quality video production. Invest in top-notch cameras to deliver visually appealing content that keeps viewers engaged. Collaborate closely with your media team to ensure post-production edits polish your video to perfection, eliminating any blurriness that may detract from its impact. Remember, your video serves as a reflection of your company’s efficiency and professionalism.

Elevate the auditory experience by prioritizing pristine sound quality. Eliminate background noise to maintain a professional atmosphere, and invest in high-quality microphones to ensure clear voice recordings. Consistency is key – whether showcasing employee interviews or narrating your company’s story, maintain a uniform level of sound quality throughout.

While background music adds depth to your video, exercise caution to prevent it from overshadowing the main message. Keep volumes balanced to avoid distractions, ensuring that any chosen tracks are free from copyright constraints.

In addition, enhance authenticity by spotlighting unique aspects of your company and featuring genuine employee testimonials. Keep your messaging clear and concise, outlining job responsibilities to give potential candidates a comprehensive understanding of the role.

By following these steps, you’ll create a recruiting video that not only captivates but also effectively communicates your company’s culture and values.

Recruitment video checklist

To make this task a whole lot easier for you, here’s a checklist you can follow to make sure your video is not missing out on any important details:

  1. An introduction to the industry and your company
  2. Your company’s mission statement and values
  3. Details about the job position: what the job entails, start dates, how to apply
  4. Talk about your company’s culture
  5. Testimonials from employees
  6. Sound inspirational
  7. Your company’s value propositions
  8. Talk about your team
  9. Details about the work environment
  10. Why your company is the best in the industry

Once you have checked all the aforementioned points mentioned in the checklist, you are good to go and one step closer to finding the ideal candidate for your company.

What should be included in a recruitment video?

A good recruitment video should give potential candidates an overview of your company and what it’s like to work there. It should also highlight your company’s unique selling points and what makes it a great place to work.

An overview of recruitment videos

Recruitment videos are a powerful tool that organizations can use to reach out to potential employees and give them a taste of what it would be like to work for the company. These videos can be used to promote open positions, highlight company culture, and show off the organization’s facilities and perks. Do you need a recruitment video for successful hiring? The answer is no.


Utilizing a recruiting video emerges as a novel yet potent strategy for attracting top talent. By delivering your message directly to the intended audience, you ensure precise targeting, resulting in a pool of highly qualified applicants. This approach not only benefits the candidates by providing engaging insights into the company culture but also empowers the organization by attracting individuals who resonate with its values and mission. Investing resources into crafting a captivating recruiting video proves far more impactful than relying on lengthy, uninspiring job postings. Embrace the power of visual storytelling to elevate your recruitment efforts and secure the best talent for your team.