The Hustler's Digest StaffIntroduction
You need to be at the place where your consumers are. Also, it’s an obvious fact that billions of them are on Facebook.
Every month, an average of 2.3 billion active users visit the platform—around 30% of the worldwide population. It’s here that they link with friends and find new brands. Truth be told, 40% of virtual/digital customers state they utilize online media to explore new organizations and discover items to purchase.
That is the place your Facebook for Business page comes in. Regardless of whether your organic posts or web-based media promotions pull in consumers, your Facebook Page must have the correct name and data. Else, you may lose users, befuddle them, or potentially fail business.
The least demanding approach to ensure your Facebook for Business page hits the imprint with users is to name it accurately. This may appear to be an easy decision. Be that as it may, if you rebrand your business, change possession, or discover you got off to a bad start with your page, you may need to change a business name on Facebook.
On the off chance that you know your Facebook for Business page’s name isn’t reflective of your organization, branding, and other digital marketing message, here are the means to make this significant update.
How to change my business name on facebook?
1. Sign into your Facebook account
When you sign in to your Facebook account, find the little navy blue arrow in the upper right-hand corner of the blue toolbar. A dropdown will show up. At the point when it does, click the “manage pages” link.
2. Discover your business page
On the page, the management link will open another menu. Snap-on your business so it takes you to your business page.
3. Edit your business name
Under your pennant picture shown over the head of your business page, you should see the three catches “like”, “follow”, and “share,” trailed by three circles. Snap the three circles and select “edit page information.”
Look to the base and snap the link that reads “See All Information.” Now that you’re here, you’ll have the option to change your business’ name, username, and category.
4. Request to become an admin
If you’re having trouble finding the options to edit your Facebook for Business page’s name, chances are you’re not currently designated as an admin for the page. To initiate any significant changes, such as a name alteration, you’ll need to upgrade your Page Role to Admin. Reach out to an administrator within your team to adjust your permissions accordingly. This could be your marketing manager, social media handler, or content creator. Every page has an administrator, so it’s simply a matter of identifying the right person and requesting the switch.
5. Snap “About” on the left side of your page
When you’re an administrator, click “about” on the left half of your Facebook for Business Page. This will take you to the editorial manager.
6. Snap “Edit” next to your page’s name
You should see an option to “edit” your page’s name in the about part of your profile. Snap-on this option to make changes.
7. Enter a new page name and click “Proceed”
Take as much time as necessary here. You would prefer not to change your Facebook for Business page name more frequently than should be expected. Pick your new page name admirably. This should match across all social media channels and match with your site information and verbiage. If vital, get sign-offs from your marketing team to guarantee everybody is on the same wavelength.
8. Review your request and click “Request Change”
Because of deceitful records and discussion on Facebook, the platform vets name changes, so you’ll need to hang tight for its endorsement. Try not to stress. You shouldn’t have any hang-ups except if you have changed your name on various occasions in a limited ability to focus the change is radically unique. Remember, when your Facebook for Business Page name is transformed, you should refresh your username to coordinate. This requires its means.
Why can’t I change my Facebook page name?
Here are a couple of potential clarifications:
- You’re not an administrator and need to demand admittance to roll out this improvement
- You or another administrator as of late changed your Page’s name
- You may have limits on your page in which Facebook needs to audit
- If your Facebook Business page is a regional page of a worldwide brand, you won’t have the option to change your name. For this situation, it might be ideal to begin without any preparation for another page. You may get in contact with Facebook for any of these issues to check whether they can be settled.
The benefits of changing a business name on Facebook
Branding Consistency
Branding and consistency are equivalent. Your image—from visuals to informing—ought to be the equivalent across channels. Thus, users won’t be befuddled when they visit your Facebook for Business page, Instagram page, or site. They’ll see a united front that presents a clear representation of your business.
Better UX
Customers utilize web-based media to discover organizations and collaborate with them. On the off chance that your Facebook for Business page name doesn’t link to your site or other social channels, individuals will look for some wrong thing and become disappointed when they can’t discover what they’re searching for.
This poor UX could cost your business deals. Change your business name on Facebook so it’s simple, quick, and straightforward for users to find the information they need—like long stretches of business and contact information.
Better Conversion
Talking about deals, when a client can discover your business on Facebook, they’ll be bound to work with you. If you run Facebook promotions, it’s additionally essential to finalize the negotiation with a reliable name and branding on your Facebook page.
Build Trust and Credibility
On the off chance that your business name isn’t appropriately publicized, incorrectly spelled, or misdirecting, you could lose your users’ trust. Your business profiles should all be buttoned up and polished. That way, you won’t confound users or give them the reason to think your organization isn’t as professional as they perceived or once believed.
Conclusion
Changing your business’s name on Facebook offers numerous advantages: it establishes consistent branding, simplifies user discovery, and enhances credibility. If you dedicate time to organic promotion and posting on Facebook, ensure the fundamental aspects of your Facebook Business page are optimized.
Regrettably, not all businesses can alter their Facebook page names. As noted earlier, if your brand is under a parent company with a global Facebook page, you may be unable to modify your local page. In such cases, coordinating with headquarters to update the name is essential for a consistent brand image. Hence, careful consideration during the initial naming process is crucial.
Should you encounter this issue, creating a new Facebook Business page might be the solution. Launch a campaign to transition your followers to the correct page. It’s more efficient to pause and rectify the situation than to continue building a following on a page that doesn’t accurately represent your brand.
Besides the brief time required to change a business name on Facebook, there are minimal disadvantages. If you recognize the need to optimize your Facebook page, don’t delay any further. It warrants the time investment and the enhanced user experience you’ll provide to your audience.
