Believe it or not, there’s no magic involved in taking a brand from obscurity to worldwide prominence; all it takes is hard work, commitment, and a little strategic know-how.
Brilliant Liu has the recipe for making your business, brand, or organization what you want it to be, and he shares a few pointers to help you along the path. As a successful entrepreneur and influencer, Brilliant shares what he has learned. His successful Instagram brand House of Leaders tells us that having a storey, understanding who your audience is, and having both short and long term goals are the keys to success. Not to mention, constantly giving your best and being honest in whatever you do can’t be underrated.
1. Identify Your Area of Expertise
Whether creating and distributing unique content or knowing all, there is to know about your favourite TV programme; everyone’s an expert at something.
Is it time for you to broaden your horizons a little? Consider the kind of material you’ve published that has gotten the most attention from your audience. Is it possible to duplicate this with other comparable material or reuse anything to get people to interact again? The more original and exciting material you generate about your area of expertise, the more your followers will see you as a thought leader in your industry.
2. Regularly Share Content
Rather than posting irregularly to a half-dozen social networks, it’s preferable to focus on two or three well-chosen social networks and attempt to be active on them. Posting 3-4 times a week is the sweet spot.
The more you post in the early days of social media, the more engagement you might generate. Over-posting, on the other hand, today causes weariness and frustration. You want to maintain open contact channels with your audience, but you also don’t want to appear desperate by oversharing.
Determine the most important social media indicators to pay attention to, evaluate the data connected with your postings, and discover a pattern that works. Try hashtags on social media or news aggregator sites if you’re having difficulties finding material to share and want to learn more about what’s trending.
3. Keep Social Posts Positive & Engaging
Your objective is to build an unstoppable personal internet brand, but make sure it matches who you are. While you now understand some of the things you should be doing on social media, do you also understand what you should avoid doing to maintain a favourable social image?
Consider your interactions and material to be a portfolio of your work, as well as a reflection of your professional demeanour and general personality. Reposting other people’s work is a good idea, but it’s not the only thing you should be doing. To demonstrate industry experience, you should also publish material that you’ve created.