The Co-Founder of AuctusIQ “Courtney McCashland” on The Road to Revolutionize the Sales Talent Industry

Acquiring and retaining talent is crucial for the survival of any business. To scale your business and ensure sustainable growth, incorporating sales talent data into your tech stack is fundamental to success. Keeping up-to-date with the ever-evolving computing technology, Dr. Courtney McCashland co-created AuctusIQ, a talent measurement platform that links the talent profile to every stage of an employee’s lifecycle at the organization. AuctusIQ uncovers the critical talents and competencies individuals need to succeed and links their success profile directly to how they perform in their daily work. For sales organizations, the Talent Profile is readily available to activate what the seller needs to do at every stage of a deal pursuit with a customer. The platform is the first of its kind to link Talent through Technology into daily high-value activities to accelerate business growth.

Dr. Courtney is the Chief of Science and Strategy at AuctusIQ, with over a decade of experience as a sales expert. In addition, she has gained rich business experience through successfully founding, growing, and selling seven companies along the way. While building these businesses, she has accumulated valuable knowledge and deep expertise. With a desire to provide a  platform of predictive assessments and analytics for companies to manage salesforce performance, she partnered with Troy Kanter and co-founded AuctusIQ: A global growth intelligence platform.

Auctus is the Latin word for growth. AuctusIQ means smart growth, which is the core mission of the platform. Its objective is to hire, train, and retain salespeople so companies can realize sustainable growth.

A deep dive into sales technologies reveals an abundance of software solutions that apply predictive models to customer data, but very few have done the same to leverage artificial intelligence with sales force data.  In fact, most companies invest their resources in a tech stack that neglects talent data, which is the missing metric to accelerate sales performance. Sales talent and competency match scores define the readiness of each seller, which explains significant variance in sales performance.  With match analytics and personalized playbooks against the seller’s role profile of success, companies can help sellers find their unique path of least resistance to get the deal done.

Dr. McCashland originally designed a Performance Accelerator solution years ago with Accenture; however the lack of reliable performance data for jobs outside of sales limited the utility of the predictive models.  Dr. McCashland realized that the sales industry offered a distinct advantage to predictive analytics and AI models, because the performance results can be consistently and reliably tracked to refine what explains success.  The AuctusIQ team of scientists have conducted hundreds of studies with sales organizations to refine predictive AI analytics that capture why some sellers succeed where others fail within a target role. The AuctusIQ analytics reveal which sellers are most likely to succeed, what competency gaps each seller needs to develop to reach potential, and what each seller needs to do in the context of an opportunity with a client to accelerate velocity to close.

This transformative power of AI applied to the sales organization is unparalleled. Leveraging the best of your human capital to deliver consistent sustained growth will change the game for any company with a sales organization. The AuctusIQ approach brings new clarity to businesses on how to leverage the natural talents of each player on the team and how to train to competency gaps impeding performance. Salesforce talent analytics is a clear competitive advantage to win in today’s complex, cut-throat sales climate.

If you want to know more about AucustIQ, its mission, and its work, feel free to visit its official website. You can talk with the specialist to remove any doubts and concerns. Innovating in talent acquisition, onboarding, deal coaching, and competency training will transform your business altogether.