Quiet Luxury: an understated fashion statement

There’s a new fashion trend in town – and it’s called quiet luxury. Looking to be hot for the Autumn/ Winter 2023 season, this trend blends in luxurious labels with more casual, comfortable items. Catering for both men and women, it’s a must for anyone who enjoys the finer things in life but still wants to be comfortable.

Here’s all you need to know about this new trend – with tips on how you can implement it into your wardrobe!

What is quiet luxury?

As seen in brands like The Row, Totême, and Tove, Quiet Luxury blends high-quality garments but in a minimalist way. For example, you might wear a blazer designed by Phoebe Philo (who’s set to dominate this trend) but not be too flashy about the jewellery that you pair it with (in contrast to the maximalist jewellery trend of Spring 2022).

Quiet luxury is understated and minimalist, wearing high-end pieces but without being too flashy about it.

Comfort is a large focus; while the trend might include suits and formal wear, they generally have features that make them cosier than others. For example, trouser suits for women

are big at the moment, but you’ll notice that they’re all quite baggy to maximise comfort.

This trend is also excellent for men who don’t like being too flashy. Quiet luxury for men means chunky cardis, loose shirts and baggy blazers; opulent but reserved.

Why is quiet luxury becoming so popular?

Changing trends are often caused to changes in society.

For example, the invention of online casinos meant that many forfeited going to physical establishments, so instead of dressing up, casino-goers may play online casino games in their casual clothes at home instead.

Over time, this may have gradually caused hyper-formal clothes to fall out of fashion.

Another excellent example is the fact that increasing numbers of people have stopped going to the physical workplace every day. It used to be that commuters would travel into city centres every day Monday to Friday, and to work in the office, they’d need to wear a suit.

These days, thanks to modern technology, remote work is increasingly common – and employees certainly aren’t wearing formal attire when they’re working from their sofa! Plus, offices, in general, are becoming less formal, with fewer requiring suits or smart dresses, and many focusing on comfort.

That being said, there will always be a market for luxurious clothing – this kind of attire helps people to feel their best and wearing luxury brands can serve as a constant reminder of their dreams and hard work.

This is where quiet luxury comes in – it marries more casual wear with luxury brands.

How to incorporate quiet luxury into your wardrobe

Quiet luxury is all about creating a high-quality, wearable wardrobe. It’s not about finding pieces that you’ll never use; it’s an effortless fusion of classy yet staple items that you’ll wear over and over again.

The good news is that this trend is both more sustainable than fast fashion and can work out more budget-friendly in the long run, as it encourages re-wearing.

To incorporate quiet luxury into your wardrobe, follow these steps:

  1. Invest in quality pieces: The first thing you’ll want to do is to make sure what you wear is made from high-quality materials.
  2. Think of versatility: However, you’ll also want to ensure that pieces can be worn on multiple occasions. For example, you could buy a blazer that you wear to the office and style over an outfit when you go out for drinks.
  3. Choose neutral colours: Neutral colours are generally more versatile; if you go for beige, white and black, you might find that you can pair them with other items successfully.
  4. Opt for luxurious textures: The quiet luxury brand is all about using new materials that you haven’t included in your wardrobe before. Opt for silky shirts, pashmina throws and cardigans and jumpers made from luxury yarns.
  5. Accessorize modestly: With quiet luxury, you don’t want to wear outlandish jewellery and big accessories. Choose one or two timeless pieces that enhance what you’re already wearing.

While we don’t recommend doing a complete overhaul of your wardrobe based on this trend alone – trends always change, after all – you could use it as an opportunity to do an audit of the clothes that you already have and make sure that any new pieces you purchase have pride of place at the front of your wardrobe.


Quiet luxury’s one to watch when it comes to fashion trends in the next few months. Suitable for men and women, this style merges casual with formal to create timeless classics with an opulent flair. This trend is set to be big toward the end of 2023, so now’s the time to jump on it and make sure you have your autumn/ winter wardrobe in place!