The Fashion Industry has shown phenomenal growth in the last decade, and there have been some big fashion companies that have made the most of this growth process. There is no shortage of some relatively new and smaller brands as well that are trying to make a mark. And one such company that is giving these big giants a nightmare is Drip Creationz. With its exclusive range of footwear, apparel, and accessories, this company has cut out a niche for itself in the highly competitive environment.
What is this company all about? And why are they so popular? It will surely be worth finding out. Let us have a closer look at their journey.
Humble Origins – The Founders
The company was started with literally no investment from outside. The founders Ilene Arellano, Frankie Quiroz, and Brian Porter belonged to low-income families, and there was no way they could raise a lot of money to start their dream project. Shoes were something that they were always passionate and obsessed about, and their whole idea was to revamp the way shoes are designed. It was only the result of constant hard work and perseverance of its co-founders that the company is standing where it is today.
The founders bring with them their rich experience in the fields of clothing, fashion, branding, and marketing to the table that accounts for the massive success they have got in a small period. The vision and mission with which they are working to expand their business further is noteworthy and maybe a learning lesson for many entrepreneurs.
Drip Creationz – The Company
The company is a global footwear, apparel, and accessory company that was established in the year 2017. With their headquarters in Riverside, California, they continue to increase their global outreach. They are world leaders in making customized footwear available to the customers. They have strived continuously in setting trends and creating something unique for their users, and since 2018 and 2019, they have come up with some never seen creativity. They were the first to introduce and place embroidered roses and butterflies on the shoes which have broken records of popularity now. The company has a strong marketing and branding team that truly sets them apart and above the rest of the lot.
One peculiar thing about their brand is their website, where the end customer can choose any shoe or footwear and pick and choose any design to be placed on their chosen shoe and footwear. The site, as such allows the user to design their shoes and which would be made as per the order they give through the website. With so much to offer to the customers, Drip Creationz has created its own space among the many existing players, which is hard for any new company that started only three years ago.
Success, Popularity, and Outreach
In a matter of just three years, the global outreach and the popularity that Drip has achieved is truly amazing. With over 5 million followers on Instagram and over 50,000 happy customers, the demand and the awareness of the company are already increasing. They have been able to have their sales in 8 figures in the past year, and they have set their targets high for the year 2020 and plan to cross US$ 12 million in sales. To achieve that, they are working tirelessly with around 300 social media and digital influencers and celebrities across the globe.
Their vision is to emerge as a household name and to be at the top of the user preference whenever they think of shoes and specially customized shoes. But they do not plan to stop just at that as they continue to innovate and find better ways and means of doing the best they can to create something new and serve their customers. That is perhaps what sets them apart from the rest.
Drip Creationz – The Future is Calling
From virtually zero investments to creating a multi-million dollar company that is growing a little bit every day, this company has come a long way. It had seen a fair amount of obstacles, too, but everything was made to look effortless, thanks to the efforts and endeavors of the amazing co-founders and the 30+ shoemakers on board who make this company successful. It is only because of the firm belief of the co-founders that they have been able to survive the ups and downs of the industry and have been able to create for themselves a comfortable position amongst the giants that have been ruling for years.
It is because of the same belief that Drip Creationz is all set to explore their possibilities with clothing, accessories, and the beauty industry. With this firm belief, they are continually creating new things, and for them, the future is only full of unlimited possibilities.