Not many men can claim that they built something from the ground up, let alone a multi-million dollar business. And though we all set out with great ambition and with our eyes set on the shiny stuff at the end of the rainbow, some of us know better. And this is why Travis Bliffen, CEO of link building company Stellar SEO, achieved what most people dream of in perhaps the most unconventional way.
As a combat veteran of the United States Army and former corrections officer, one day Travis stopped on his way to work and bought a magazine looking for the best businesses to start. Among the list in this life-changing magazine were the words “SEO Agency.”
After beginning his journey, Travis learned the old-fashioned way through hard work and diligence.
Fast forward a decade, and Travis has not only built one of the most highly regarded business names in search engine optimization, but he’s also a self-made millionaire. And he did it all without any prior business experience.
Success & Hard Work
One of the key lessons that the United States military drives home is that any mission can be successful as long as one can adapt to any situation. But despite his military training, Travis doesn’t take the typical route.
Without a college degree and any funding, Travis hit the grindstone and taught himself the inner workings of an ever-changing marketing landscape, one that many experts suggest may even change by the day.
The fact is, much of Travis’ success can be “linked” to his no-nonsense approach. By keeping it simple, focusing on what really matters, avoiding “shiny object syndrome,” setting a goal, and working backward (also known as end-state planning) he was able to achieve his desired goal while maximizing efficiency and project success.
Leadership & Drive
When approached with typical sales advice, Travis was the first to say “No” after trying out several services and experts in the field of search engine optimization. As a result, Travis Bliffen has led Stellar SEO to its highest-ever first-quarter sales in 2022.
During the worker shortage, Travis had the foresight to downsize his agency strategically. And his company’s achievements are undoubtedly notable, all without any outbound sales, no appointment setting, and none of the typical “Guru BS” that business owners rave about despite their subpar quarterly reports.
Under Travis Bliffen’s leadership, Stellar SEO has grown consistently over the last decade and is currently leading the SEO industry in client retention times and rates, able to keep clients up to 6 times longer than the industry average.
Additionally, to understand Travis’ mindset, you have to understand that he believes that there are simply no “cookie-cutter” packages that fit every business. For Travis, custom solutions are what drive desired results
With this approach and his steel mindset, Travis has also helped major brands suffering from SEO issues recover after dealing with several failed attempts from other industry professionals.
A Stellar Approach to Business
When Travis Bliffen set out to create a marketing company in 2012, he did so with an innovative vision to create the type of company that prioritizes helping clients reach their goals – instead of focusing solely on the bottom line of Stellar SEO, as it should be.
From Army veteran to link building specialist through drive and determination, Travis quickly realized that SEO is an ever-evolving field. And by putting in his due diligence with tasking research and ensuring that he was staying on the cutting edge of the industry, this undeniable work ethic has allowed Travis to stand at the top of his industry.
As a highly respected SEO professional, utilizing both the business experience he’s gained over the last decade and the hard lessons of military service, Travis has meticulously developed a proven method for success that drives his company forward while keeping his client’s priorities as his own, no matter the changes that the industry undertakes.
Travis understands that no two clients are alike and that each one deserves special attention. And this is why Stellar SEO goes the length to customize every SEO strategy individually for each of his clients to deliver the results they hope to achieve.
The success of Stellar SEO over the last decade is proof that with the right mindset, determination, and the willingness to improvise and adapt to an ever-changing business landscape, anything is possible. And Travis Bliffen’s success is a testament to others who seek to not simply change their own lives, but the lives of others in the process.