Kelly Rocklein, who also goes by “UGC Social,” is the self-taught UGC (User-Generated Content) creator and direct response expert, has been making waves in the digital marketing industry for nearly a decade. Her innovative approach to marketing and deep understanding of the digital landscape has earned her a reputation as one of the most sought-after UGC creators and professional marketers in the business, so much so that she has become a private mentor and coach by growing demand.
Kelly’s journey began with a passion for content creation, marketing, and an entrepreneurial spirit. Despite her lack of formal education in the field, Kelly dove headfirst, teaching herself everything she needed to know and building a business around her newfound expertise.
Today, Kelly is a credible direct response marketer and UGC creator, working with companies and brands of all sizes to harness the power of UGC in their paid media creative strategies. Her approach is grounded in data and research, focusing on understanding what drives consumers and how to create engaging content that resonates with each brand’s target audience. She believes that native-appearing UGC is the key to successful digital marketing, and her innovative strategies have proven her right time and time again.
One of Kelly’s key strengths is her ability to stay ahead of the curve. She’s always looking for the next social trend to leverage in her UGC ads and quickly adopts the newest tools and techniques to help her clients achieve next-level performance. This forward-thinking mindset has helped her stay at the forefront of the industry and has enabled her to deliver consistently impressive results for her clients.
Another aspect that sets Kelly apart is her deep understanding of direct response marketing and the psychology that goes into creating a high-converting ad. She knows how to navigate the complex, ever-changing world of digital marketing and ways to strategically create content that will be appealing to each brand’s target audience. Kelly’s expertise in this niche digital marketing method has allowed her to help her clients not only reach their paid media goals but exceed them by building strong, authentic connections with their potential customers through her UGC and creative strategy, ultimately driving more sales and growing their businesses.
In addition to her technical skills, Kelly is known for her positive, can-do attitude. She approaches every challenge like a game, and her infectious energy is contagious. Her clients appreciate her proactive approach and ability to turn even the most demanding challenges into opportunities for further revenue growth.
One of Kelly’s most recent successes is a UGC campaign she created for a prominent women’s clothing company. The UGC ads were designed to educate the viewer on the unique selling points of their product offering and encouraged customers to click the link and purchase the product. Kelly’s strategy was a huge success, resulting in a substantial increase in the account’s performance and $12 million in revenue in less than 12 months from just two of her UGC ads alone. Her performance for this client was so significant that the top 18 ads she created for them received 85% of that year’s advertising spend. Performance was so good her client left one of the most well-respected ad agencies in the country, saving them six figures annually in addition to the 8-figures in revenue from this highly successful campaign.
Kelly Rocklein’s innovative creative strategies are the keys to her success and why she’s quickly become one of the top UGC creators, turned UGC coach by demand, in the space. Kelly is the future of digital marketing, and she’s on track to continue significantly impacting the industry for years to come.
You can learn more about UGC on her TikTok account, UGC Social, and expedite your learning with resources from her StanStore here. If you’d like to get to know her more personally, you can connect with her on Instagram. Additionally, she recently launched her YouTube channel and is an active user on LinkedIn.