The Hustler's Digest StaffAthletes and outdoor enthusiasts have relied on chalk to improve their grip and performance since the 1950s. But what if that chalk could also help fight global warming? That’s the idea behind CragLev, a new type of athletic chalk that utilizes a patented process to capture carbon dioxide pollution from the air and store it in chalk.
CragLev was created by Eric Phillips and Karina Taugwalder, two individuals with diverse backgrounds but a shared passion for the environment and outdoor sports. Eric is a veteran of the highly technical field of Explosive Ordnance Disposal of the US Army. Karina is the owner of a company specializing in web development and SEO. She has climbed multiple technical peaks in the Swiss Alps and has been featured in numerous radio/podcast programs relating to her business, her ascent of the Matterhorn, as well as a book about the Matterhorn.
The idea for CragLev came from Eric’s work in carbon capture technology and Karina’s concern for the effects of global warming on the natural world. The Carbonized process recycles a damaging greenhouse gas that would otherwise contribute to global warming into a usable and saleable product. This flips the economics of carbon dioxide from a massive and expensive liability to an effectively free ingredient that will significantly lower the cost of athletic chalk.
In addition to being environmentally friendly, CragLev has the potential to upend the $30 billion (USD) per year worldwide magnesium business. China currently controls a large portion of this market. The US trade deficit with China, which currently stands at $61 billion (USD) annually, will be lessened by shifting the principal source of magnesite manufacturing to the US.
Eric and Karina aim to make CragLev the standard for athletic chalk and other magnesium carbonate products. They believe that by making it easy and affordable for people to impact the environment positively, they can inspire others to do the same. CragLev is not just a grip enhancer; it symbolizes how small actions can make a big difference in the fight against global warming.
CragLev is great for all types of athletes. The Carbonized process gives CragLev a unique texture that provides a superior grip and improves performance. It is non-toxic, non-flammable, and does not release harmful particulates.
CragLev is a revolutionary athletic chalk that improves grip and performance and helps fight global warming. CragLev has the potential to change the dynamics of the magnesium carbonate market while positively impacting the environment.
