The Hustler's Digest StaffEver wondered about increasing your reach via social media apps by connecting with more people and making more followers? TikTok is a video-sharing app with a lot of features. Going live is one of the features it provides. Learn more about going live on TikTok here.
features it provides. Learn more about going live on TikTok here.
TikTok is a video-making and-sharing app that can be used for more than just making funny videos. To start a live video on TikTok, though, you’ll need at least 1,000 fans. Otherwise, there will be no choice to go live on TikTok.
What is TikTok?
TikTok’s popularity stems from its short videos and the editing tools to its users. You can do everything on the platform, from slowing down a video to posting an already edited video.
TikTok is a trend-driven social media app for producing, sharing, and watching short video clips (15 seconds) that have amassed a whopping 689 million monthly users since its introduction in 2017. TikTok is a terrific platform for independent content creators, businesses, and brands to promote their work, goods, personalities, and ideas to a global audience in imaginative ways.
TikTok is owned by Bytedance, a Chinese firm regarded as one of the most valuable in the world. Did we mention that this well-liked app is the place to go for popular memes and overall hilarity? There’s no reason not to spend some time there.
How to use TikTok?
Begin by creating an account with your email address or connecting with a third-party service such as Facebook. You won’t post anything until you register an account, so keep an eye out. The app is divided into two primary streams when it comes to watching.
The default is For You, a stream of films generated by an algorithm that will be perfectly up to your alley. Swipe left to access the other, Following, which displays uploads from people you’ve chosen to follow. You don’t want to see a particular type of TikTok on your feed? A Not Interested button will appear if you press hard on the video.
Now, if you wish to develop and publish your material, follow these steps:
- At the bottom of the screen, tap +.
- Use the TikTok camera or upload content from your device.
- Sound, effects, filters, and other elements can be added.
- By pressing the record button, you may begin recording your video.
- Make a recording of what you’re saying.
- Place your finger on the checkbox.
- Make any necessary changes.
- Share your video!
What is TikTok LIVE?
When you live-stream on TikTok for all of your followers, it’s called TikTok LIVE. If you make your TikTok Lives public, though, other TikTok users will be able to discover you for themselves.
While TikTok is still best known for sharing user-generated videos, TikTok LIVE is a great alternative. It allows producers to go beyond what’s hot on TikTok and engage with their audience on a more personal level. The finest content creators will also consider how they might conduct a live presentation of the type of content that their audience has come to expect from them.
How to go live on TikTok
Open the app, tap +, and select Live
The camera symbol with the plus sign in the center appears when you first start TikTok. That icon should be tapped. Under the record button, you’ll notice Live, which is identical to where it says Camera and Templates.
Choose a thumbnail and write a title for your broadcast
This step is probably more crucial than you realize when you’re in the middle of it. Other people will locate your stream thanks to the thumbnail and title. While going live is primarily for your fans, making your live video public can help you reach a wider audience.
Tap “Go Live”
Finally, select “Go Live” from the drop-down menu. That’s all there is to it. That’s all there is to it when going live on TikTok. You can do things like flip the camera, apply effects, and filter comments once you’ve confirmed that you’re streaming.
Requirements to go live on TikTok
Who is eligible to go live on TikTok? To go live on TikTok, you must be at least 16 years old and have a minimum of 1,000 followers. Gift points can be earned by creators who are at least 18 years old, but not by those who are younger.
How many followers you need to go live on TikTok?
To produce a live stream video on TikTok, users must have 1,000 or more followers. Within a few days after you reach this milestone, the choice will appear in the app. To record live, users must be at least 16 years old.
Viewers above the age of 18 who are watching live streaming on TikTok can offer virtual gifts to the live streamer as a show of support. After that, the gifts can be swapped for cash.
There are also pre-selected donation stickers available for viewers to donate to charity. According to TikTok’s community guidelines, users are not allowed to trick viewers into sending them gifts.
How to join someone live on TikTok?
Users can also inquire whether or not they can participate in a broadcast. Before doing so, consider that joining a broadcast may not always be suitable — for example, if a solo artist is performing — and that Live users may refuse to accept a request from others to join their broadcast (particularly if they do not know them).
As a result, if a user wants to participate in a collaborative broadcast, it’s best to organize ahead of time if at all possible. If that fails, the likelihood of someone accepting a request from another user to join their Live broadcast increases if the person or requester is relevant to the broadcast.
Requesting to join someone’s live broadcast happens while you’re watching it. There is a button in the comments section that looks like two smiling faces. The request to join the broadcast will be sent by tapping here.
If the request is accepted, the screen will split in half, with one half displaying a message to the asking user informing them that their request has been received and that they would be joining the live broadcast shortly. The user’s stream will appear on the screen after a brief countdown, and they will be broadcasting on TikTok live with the presenter.
In a nutshell, this is a matter of common sense. If a TikTok user requests you to join their broadcast, or if you know the user who is presenting a Live video, it’s probably ok to join them. If someone requests to join a TikTok live video broadcast by someone they have no connection with, their demand will almost definitely be denied.
How to go live on TikTok on Android?
To go live on TikTok on Android;
- Open the app and tap the camera button in the bottom right corner.
- Then, on the bottom left-hand side, swipe until you see “Live.”
- If you’re about to go live, it’s best to use “Live” mode rather than “Camera.”
How do you go live on TikTok without 1000 followers?
Smaller TikTok accounts sometimes find it tough to get off the ground, with many wondering how to go live if they don’t have 1,000 followers on the network. So, if you don’t have 1,000 followers on TikTok, how do you go live? If you have a smaller channel but still want to broadcast to your followers, there are simple steps to take to enable live videos on your account with minimal wait time.
To go live on TikTok, ensure the feature is turned on for your account. To do so, take the following steps:
- Go to ‘Me’
- Select the three-dots menu
- Go to ‘Report a problem’
- Go to ‘Live/Payment/Rewards’
- Select ‘Hosting Live’ then ‘I can’t start a live’
- Select ‘No’ under ‘Is your problem resolved?’ then ‘Still have a problem’
- In the feedback form, write, “I could previously start a live broadcast but now cannot do so.”
- Select ‘Report’
After completing the steps above, you will have submitted a support ticket with TikTok and need to wait for a response from a customer service representative. They should enable live broadcasts for your channel after they’ve done so.
Because the only condition for live broadcasts is that the user is at least 16 years old, the number of followers and fans on your account will have no bearing on whether or not live videos are enabled for your account. However, if your account has fewer followers than the larger, official accounts, the option may have been blocked, and you will need to contact customer care to re-enable it.
How to go live with someone on TikTok?
- TikTok is a social networking software that allows users to make short videos of themselves or their friends cut into 6-second segments.
- The app’s “Broadcast With Friends” feature allows you to go live on TikTok with one or more other individuals.
- This will enable simultaneous streaming of the same video feed and the ability for viewers to comment on and like specific updates.
Ten best practices for going live on TikTok
TikTok has published a list of suggestions to consider when designing your Live strategy to help your content shine:
- Go Live at the peak of your audience’s activity on the platform. Streaming when they’re online and scrolling is your best bet for arriving on TikTok For You Page.
- Time elapsed: Live sessions are limited to 60 minutes; however, TikTok recommends 30 minutes as a sweet spot.
- Maintain vigilance: Before your broadcast, make a video. If a user watches your video during the live broadcast, a special symbol will display, allowing them to enter your stream, which is a win-win situation directly.
- Lighting can have a slight but significant effect on the quality of your film. Film in a well-lit place with natural lighting or utilize a ring light when setting up your Live.
- Keep background noise to a bare minimum. Make careful to broadcast from a quiet location so that users can hear you.
- A reliable Internet connection is essential for hosting a successful stream. Invest in the best and test thoroughly before going live!
- Find a solid posture for your phone or camera and lock it in place for the duration of your broadcast to avoid an unsteady (and dizzy) stream.
- Make a plan: While a script isn’t required, having a defined plan of attack for your livestream will help you stay focused. Use cue cards or plan out a succession of talking points to keep on track.
- Interact with your audience in real-time: The most delicate part of a TikTok live is interacting with your fans. To truly interact with your audience, keep an eye on the chat and answer comments, questions, or requests.
- Moderate your Live: If you want to, you can filter comments, mute viewers from responding, and even block someone from your livestream.
Going live can help you raise brand awareness, generate leads, and potentially convert customers. But, more significantly, it allows you to interact with and participate with your community on a more personal level.
So, go live on TikTok and watch the views (and engagement) roll in!
Seven ways to create engaging TikTok content
Finding the most exemplary video formats and TikTok content ideas might be difficult because the platform works differently than most social media platforms. Here are ten tips to help you get started with TikTok marketing.
Because of its unique algorithm and well-known “For You” page scrolling design, developing viral material on Facebook is more random than other social media sites. It would help if you had excellent TikTok content ideas that stand out and keep users coming back for more to succeed.
Follow the given tips and rock on.
1. Create a brand hashtag
TikTok, like other social media sites, employs hashtags to assist users in identifying relevant material and arrange postings by topic or related information.
Creating a customized hashtag for your company can help you keep your video content consistent while also making it easier to identify any additional brand mentions on the platform.
Users can find your content by following or clicking on your hashtag when it appears on other pages through duets or mentions and by following or clicking on your hashtag on different pages through duets or mentions.
It also lets you track viral campaigns and keep your regular, sponsored, and ad articles consistent.
2. Work with an influencer
Influencer marketing is another aspect of social media marketing that has been growing in popularity over the years.
Users trust influencers’ ideas and points of view regarding products and services since they can interact with audiences more authentic than most prominent businesses.
TikTok influencers have large audiences, which you may tap into by partnering with one for a business deal, a challenge, or as a spokesman for your company.
Influencers may relieve you of some of the heavy liftings by handling the creation of their videos and production and sharing the results with their audiences.
3. Start a challenge
On TikTok, challenges are a type of call to action in which users are asked to accomplish something and then record and share their replies. Asking viewers to use your product and respond, recording a moment with friends and families, doing a specific dance or move your company has produced or developing something unique based on your brand’s example are all examples of challenges.
Challenges are effective because they encourage viewers to be creative while also helping to raise brand recognition and build a solid image for your company’s social media presence.
You can use your company’s hashtag or design a unique challenge hashtag with viral potential.
Challenges are also innovative methods to shift your brand’s focus away from what it was previously renowned for.
4. Showcase work culture
You may use TikTok to demonstrate different aspects of your business and work culture, in addition to creating captivating videos about the product.
Getting people familiar with your office setting and exhibiting positive work cultures can also attract viewers, especially if you want to use TikTok as a recruiting tool.
Even if you’re not looking for a job, displaying your company’s culture gives people a sense of authenticity and promotes the image of a strong brand with a wonderful staff behind it.
Modern consumers want to know that businesses are more than just a logo, and TikTok is a terrific place to experiment with new concepts.
5. Teach with tutorials
Viewers prefer engaging and watching videos over reading manuals and skimming through product sites in general across all industries. TikTok may be a valuable tool for promoting your products and services by providing quick training sessions that get the information over quickly.
The video format allows you to adequately explain to customers some of the more complex settings of a product or the more challenging aspects of your service.
You can even break things down into many videos to promote more views and followers on your page. TikTok’s video editing features might also help you save money on traditional video production costs.
6. Take advantage of live videos
TikTok’s live videos and streaming allow you to communicate with your audience in real-time.
Q&A, events, new product releases, and company news and updates are terrific uses for live videos.
Followers will be notified of your live videos and will be able to discover them fast, allowing you to distribute information swiftly and efficiently. Live videos take a little more organization to ensure that the lighting is correct, that someone is present to moderate and answer questions, and that the phone is held in the proper position to record what you want.
However, live engagement can be a massive success once these details are ironed out.
7. Answer questions that your customers are asking
Before you start creating, do some research to determine what questions your clients are asking. On TikTok, the most popular accounts generate relatable material that answers real-world issues or solves real-world problems.
Videos about finance and stock are an excellent example of creators delivering actual value. They’ll go through frequently asked questions like “When should I sell my stocks?” and “What is the difference between a 401k and a Roth IRA?” They’re developing a reputation without showcasing their brand or airing cheesy advertising. Viewers are more inclined to trust you afterward when they’re ready to buy if you provide free value upfront!
Frequently asked questions
Why can’t I go live on TikTok?
The number of followers you have isn’t the only criterion. While 13-year-olds can join up for TikTok accounts, you must be 16 to go live. And it’s mainly for security reasons. This is just one of the protections in place by TikTok to make the site safe for all users.
Don’t panic if you just turned 16 or hit 1,000 points, and the option doesn’t appear right away. Because TikTok’s records take a while to update, you may have to wait a few days before you can use TikTok to live-stream.
The good news for creators above 18 is that an additional function has been unlocked for you. Gifts is the name of this feature. When you go live on TikTok, users will be able to send you presents, both digital and tangible. Consider it a virtual tip jar where people can leave you a tip if they like your content.
How do I enable live access on TikTok as a guest?
TikTok is a video-sharing app on which users can upload and share videos. You can view and enjoy other users’ videos by downloading TikTok as a guest. In addition, the spectator can use the guest mode to upload their movies and follow persons they find interesting. To allow a guest to have live access on TikTok, they must first create an account and check-in with their email and password. Signing in with Facebook is also required to verify an account.
The bottom line
TikTok has gone to tremendous lengths to make live streaming as easy as possible. Hopefully, this information was helpful to you, especially if you were wondering how to go live on TikTok. It’s always a little nerve-wracking to go live for the first time. The good news is that anyone can do it as long as they match the conditions.
So, to go live on TikTok, create engaging content and use this easily accessible and highly effective high reach to masses platform for connecting with your community, increasing the reach of your business, or landing the job of your dreams!
