Lifestyle

Fashion Designer and Influencer Nikita Karizma Shares How Her Brand Evolved into What It Is Today

The splendor of the fashion business attracts many individuals to engage in the industry, resulting in a saturated market. The allure attracts aggressive, ambitious, and self-assured people who enjoy being in the spotlight, and the combination of such characteristics strengthens the competitive atmosphere. 

The story of Nikita Karizma is a true inspiration for anyone who wants to get to the top of the fashion business and advance in the field. Nikita encourages upcoming fashion designers to keep up their courage and show confidence.

Nikita Karizma is a British-Indian fashion designer who runs her namesake designer brand. Under her label, she designs contemporary clothing and fashion & lifestyle products for her designer brand. Her designs are based on the idea of making women feel beautiful, confident, and unique from the inside out. Nikita’s fashion wear allows women to communicate their positive messages with the world using their appearances, genuine personalities, and meaningful experiences.

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Nikita belongs to a family that has been in the business of fashion buying for three generations. Intrigued by her parents’ work, Nikita keenly observed how the industry works, working closely with Indian suppliers on her parents’ business trips to India. This experience allowed her to develop an eye for color and style.

Starting at the age of 16, Nikita worked in the media in London for six years, interviewing celebrities and influencers on various occasions and the red carpet events. Her exposure to the industry fueled her desire to give the world a voice and light via daily rituals, beliefs, and lessons derived from her childhood and experiences. Her passion for changing the world through her designs led Nikita to the London College of Fashion. She graduated with a first-class honors degree in Fashion Design & Development. 

After graduation from the London College of Fashion, Nikita founded her label with a £2000 order from Little Mix. The company grew when celebrities in London would seek clothing from the young designer for special occasions involving pop culture, where she would collaborate closely with artists and influencers. The demand developed to include special commissioned items, and, eventually, the eponymous ready-to-wear line evolved organically out of London.

Nikita is now extensively involved in all aspects of the design and development process and working closely with style influencers. From her London design studio, she oversees the firm, working directly with her team to design, develop, and manufacture her apparel line, skincare, and lifestyle items. Dressing Paris Hilton for her music video with Kim Kardashian West was one of the peaks of her fashion career. She had also dressed Lady Gaga for the poignant launch of her book ‘Channel Kindness.’ Some of the most well-known celebrities that wear Nikita Karizma are Kylie Jenner, Kim Kardashian, Fergie, Gwen Stefani, and Christina Aguilera.

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