Digital Marketing Career Path – 2022

How many times have you been tempted by some ads on the internet and decided to buy the product? You’re not alone. Digital Marketing has taken the global marketing industry by storm.

The field of Digital Marketing is rapidly expanding. More and more consumers are looking at ads on search engines, social media, emails, etc. Due to high paid jobs a lot of people tend to search for the best online digital marketing courses available. Digital Marketing is growing faster than ever before. This has made it one of the most sought-after careers in the world. In this blog, we’ll talk about the various career paths in Digital Marketing.

What is Digital Marketing?

Digital Marketing is the act of promoting a product or service through internet-enabled devices. Digital Marketing uses various channels like search engines, social media, websites, emails, and mobile applications.

What does a Digital Marketer do?

Digital Marketers are responsible for developing, implementing, and managing digital marketing campaigns of a company. These campaigns are designed keeping digital channels in mind. Usually, a primary Digital Marketing campaign is executed differently on different channels.

Digital Marketing Career Path

The field of Digital Marketing is pretty diverse in itself. There are different ways of executing campaigns on different platforms. You can choose one of these fields to specialize in to further your career.

Let’s look at various career paths in Digital Marketing.


Search Engine Optimization or SEO is one of the most popular fields of Digital Marketing. SEO is all about optimizing your website so it ranks higher on the search engine results page.


Let’s take a look at the career path in the field of SEO:

Level Designation Job Description Salary
US India
Entry-level SEO Specialist Analyze and implement changes to the website to drive more traffic. $48,653 ₹274,619
Mid-level SEO Manager Manage and communicate with the marketing team to grow organic traffic. $73,274 ₹587,694
Senior-level Digital Marketing Director Direct the Digital Marketing  team to advance customer engagement. $99,094 ₹1,925,000

Social Media Marketing

Social Media’s rapid growth in recent years has made it a crucial channel for Digital Marketing. In this field, you will develop strategies to promote customer engagement on various social media platforms.

Here is the career paths for Social Media Marketing:

Level Designation Job Description Salary
US India
Entry-level Social Media Specialist Create and post content on the social media platforms; developing social media strategies. $46,943 ₹366,282
Mid-level Social Media Manager Responsible for creating a unique voice for the brand on social media; analyze the success of campaigns. $52,883 ₹550,197
Senior-level Communications Director Develop long-term social media strategy and guide the social media team; handle company’s PR and media events. $72,850 ₹1,880,255

Email Marketing

Email Marketing is responsible for maintaining customer relationships and bringing customer engagement. It brings sales by devising customized messages to customers.

The career path for Email Marketing is as follows:

Level Designation Job Description Salary
US India
Entry-level Email Marketing Specialist Create and develop email marketing strategies – design emails, add to the database and collaborate with the marketing team. $55,503 ₹354,930
Mid-level Marketing Research Analyst Gather statistics and execute A/B testing on different customer subsets; stay updated on market trends. $64,947 ₹372,773
Senior-level Digital Marketing Lead Design, develop, implement and manage Digital Marketing campaigns; monitor the success rate of campaigns. $72,451 ₹1,008,815

Content Marketing

Content marketers are responsible for creating relevant, timely, and interesting content that goes out to the customers. They create content that builds customer engagement and loyalty. Different types of content are created for different channels.

Let’s take a look at the career path for Content Marketing:

Level Designation Job Description Salary
US India
Entry-level Copywriter Create catchy and informative content for the company’s website; follow the company’s tone and style guide and develop original content that appeals to customers. $54,375 ₹364,992
Mid-level Content Strategist Design and maintain the content calendar; create style guides and ensure the quality of content. $63,864 ₹495,695
Senior-level Content Manager Responsible for maintaining the company’s online identity; developing a content strategy and managing the content marketing team. $76,270 ₹568,757

Conversion Rate Optimization

Conversion Rate Optimization or CRO helps increase conversions to drive sales. They design the website structure to maximize interaction and conversion. While SEO drives traffic to the website, CRO drives this traffic to take an action.

Here is the career path for Conversion Rate Optimization:

Level Designation Job Description Salary
US India
Entry-level Conversion Rate Optimization Specialist Collaborate with web designers to improve customer engagement; improve conversion using UX design strategies, web analytics, etc. $71,164 ₹653,540
Mid-level Digital Marketing Specialist Gather important insights about customers; design campaigns to increase brand awareness and customer engagement. $86,766 ₹947, 362
Senior-level Senior Marketing Manager Manage the marketing team to effectively promote the company; develop a long-term content strategy. $101,180 ₹1,285,524

Pay-Per-Click Marketing

Pay-Per-Click or PPC marketing is all about paid promotions. With PPC, companies pay ad vendors like Google for ad placement. This helps drive visitors to the company’s website and eventually drives sales.

The career path for PPC Marketing is as follows:

Level Designation Job Description Salary
US India
Entry-level Search Engine Marketing Specialist Develop ads that would appeal the most to the target customers; gather insights and assess the success of SEM strategies. $50,465 ₹356,777
Mid-level Digital Marketing Specialist Use PPC and SEO together to drive traffic; work in collaboration with other verticals. $62,828 ₹947,362
Senior-level Digital Marketing Manager Responsible for all paid marketing strategies of the company; direct all Digital Marketing teams and assess performance. $82,944 ₹1,159,500

Getting a digital marketing job

To get a digital marketing job, you typically need a bachelor’s degree in a related field (e.g., marketing, advertising, or social media management). If you’re targeting a specific area of digital marketing, getting a relevant certification is also helpful. For instance, obtaining a Google Data Analytics Certificate will make you a more attractive candidate for an SEO or PPC marketing job. 

Once you’ve got your qualifications squared away, make sure you know how to make a resume and cover letter that emphasize your digital marketing skills and experience, and you’re ready to start job hunting.

Future of Digital Marketing

There is a huge demand for Digital Marketing around the world. This is a constantly evolving field with new technologies coming up every once in a while. This means companies are always looking for skilled professionals to enhance their marketing strategies.

The number of jobs in Digital Marketing will see a growth of 8% by 2028. There are a lot of opportunities available for creative professionals who are willing to stay up-to-date on the latest trends. The wide-variety of job roles means there is something for everyone.



Digital Marketing is a highly attractive industry with various career opportunities. If you want to learn the necessary skills, you can do so by enrolling in Best Digital Marketing Courses online. Online courses can be done from the comfort of your home. They also come with flexible timings so if you’re a professional looking to upskill, you can also benefit from this.