Perhaps no sector was hit harder from the coronavirus than retail. Consumers everywhere are afraid to leave their homes in fear of catching and spreading the virus. The impending retail apocalypse has already permanently closed several stores owned by Nordstrom, Zara, Bath and Bodyworks, and Gap.
Yet, one retailer remains supreme: Amazon. The e-commerce giant saw its year-over-year sales grow by 40% to $88.9 billion during its second fiscal quarter. Its profits also doubled to $5.2 billion in its latest quarter.
With over 112 million loyal Amazon Prime subscribers in the U.S. who spend an average of $1,400 each year, it’s no wonder that every physical retailer wants a presence on the e-commerce website. That number is only expected as the number of online shoppers is projected to increase to 230.5 million by 2021. The trend is crystal clear: online shopping is the future, and retailers must adapt or get left behind.
Amazon is very attractive to small retailers because it’s easy and cost-efficient to set up a storefront. The other main alternative is to set up a website, but that method costs a lot of time and money as it requires learning about website building, advertisements, SEO, traffic, hosting, and much more.
Plus, Fulfillment by Amazon (FBA) relieves retailers of the burdens of packing and shipping, offering them greater flexibility in selling practices. The program allows sellers to ship their goods to an Amazon fulfillment center where they’re stored until sold.
Perhaps the best part is that Amazon is full of customers with credit cards on file looking for something to buy. Amazon is many people’s go-to destination for shopping, meaning they probably don’t even consider local businesses or alternative retailers. If you’re not on Amazon, you’re missing out. (After all, 82% of U.S. households have an Amazon Prime membership.)
Once you’re on Amazon, you just need to find out how to get customers in front of you. You must start by optimizing your Amazon listing.
A successful optimization requires two things:
- The correct keywords for both the Amazon search algorithm and potential buyers; and
- Beautiful product images that make your item look amazing and tell the customer all they need to know.
Once you have both of these things, you should have no trouble enticing customers. These will serve as your foundation, which will cause any marketing effort to perform better than it would without them. If you don’t have a solid foundation, you’re essentially flushing marketing dollars down the toilet.
After creating thousands of Amazon listings, Kenji ROI has developed the most comprehensive and effective process for maximizing sales and rankings. The Triple Optimized Amazon Listing Method covers three main areas:
- Key Info Optimization: Kenji ROI includes terms, benefits, and language that they know shoppers are seeking.
- Keyword Optimization: Placing the correct keywords throughout the description helps get them to the top of search results.
- Persuasive Desire Optimization: Customers usually buy things to relieve some sort of pain. Kenji ROI’s professional copywriters help write convincing descriptions to help guide the reader in the right direction.
Carlson came up with this model after experimenting with different approaches until one finally clicked. He managed to put himself in the customer’s shoes and decipher what they were looking for. This innovative method has helped him and thousands of others increase their Amazon sales exponentially.
Optimization might seem easy at first glance, but Carlson points out that it’s much more difficult than it looks.
“Most sellers simply slap on a description and call it a day,” said Carlson. “This technique might work well for something like Craigslist, but it won’t work for Amazon. You’re competing with thousands of other similar sellers, all of which know how to optimize their listing.”
Customers will scan through dozens of listings before choosing an item to buy. If your item doesn’t grab a customer’s attention immediately, they’ll quickly move on to the next thing. Carlson says that anyone who’s serious about selling on Amazon has to take an in-depth look at nearly every aspect: the image, title, description, keywords, and everything else. Such careful patience will pay off in increased sales.
Kenji ROI has helped thousands of retailers get their products on Amazon and in front of customers. CEO Danny Carlson mastered the e-commerce space when he was trying to find an alternative income stream to his day job as a carpenter. He teaches others his newfound skills such as Amazon SEO, Amazon PPC management. Amazon listing optimization, copywriting, and product photography.