Webcasts are not only an effective tool for promoting your products and services, but also for informing, instructing, engaging, and ultimately selling to your target audience.
The rapid ascent of video content in the digital environment is a major factor in their success. The second part of the equation is that webinars, in general, are offered at no cost to the participants. How, then, can they be profitable? Read on to find out more.
Webcasts Are Profitable
The answer to the question above is that, yes, webcasts are profitable if you do them in the right way. There are many pitfalls to avoid, and you don’t want to spend all that time and effort creating a webcast only for nothing to happen once it goes live. The entire point of creating and hosting a webcast or webinar is to encourage participants to buy something from you at the end. You want them to be so impressed by your presentation that they won’t be able to help but pay for additional information and content.
There are a number of ways to do this. One is to ensure you offer great value. Make your webinars useful and worthwhile for the people who sign up to attend. If your broadcasts don’t teach them something interesting, you won’t sell anything. Since sales are the main point of a webinar, it would be terrible if nothing was sold.
Your call to action (CTA) is also crucial. Your call to action (CTA) is the part of your webinar where you ask people to buy something. Make sure your offer is clear, appeals to the audience’s emotions, uses the active voice, and sends people to a landing page that is well-written. We also suggest testing your calls to action (CTAs) to find out which ones work best with your target audience.
Another thing to consider is your timing. Your webcast’s duration, structure, and scheduling are all important factors. It’s ideal if you don’t try to sell your product or service immediately and instead wait until you’ve talked about your business, the benefits, and engaged more with your audience. So if you were to offer an hour-long webcast, don’t start ‘selling’ until at least thirty minutes in, and maybe even later than that.
How to Host a Webcast
If you think that organising a webcast would be valuable for your business, you’ll need to find a third party to host it for you. This is by far the simplest option, and by using a highly regarded service such as ON24, you’ll find that the hard work is done for you.
Although finding a hosting service for your webcast is critical for the best customer experience, there are some things you’ll need to do yourself. You’ll need to work out the best day and time to offer the webcast, for example; this can make or break your sales, so determining who your target audience is and when they will most likely be available is crucial. You’ll also need to advertise your webcast, and again, this can be done more easily when you know who you are advertising to.
Webcasts are an easy way to increase the number of high-quality leads in your target market as long as you take your time, find a good host, and ensure you are selling in the right way.