Videos are a fantastic method to involve your audience and advertise your company. However, did you realize videos can boost your SEO rankings as well?
SEO and video complement one another. If you are looking to give your SEO a boost, consider incorporating video content into your strategy.
Given its high levels of engagement and effectiveness, video is one of the most popular types of content. Furthermore, it is becoming more crucial for search engine optimization. Get acquainted with these powerful ways to use videos for SEO and boost your online business.
How Do Videos Improve SEO Rankings?
Videos are not only a fantastic way to engage your audience, but they’re also a great medium to improve your SEO. So, how do videos improve SEO rankings? First of all, videos increase dwell time.
Dwell time is the time a user spends on your website after clicking a link on a search engine results page (SERP) before returning to the SERP. The longer someone stays on your website, the higher it improves SEO rankings. Nearly 80% of marketers have stated that videos have increased the dwell time on their websites.
Furthermore, videos can help you rank higher on the SERPs, which can ultimately lead to more traffic and conversions for your business.
Five Powerful Ways to Use Video Content to Boost SEO
Video content can be a powerful tool for SEO purposes. Here are five fantastic ways you can use video content to improve your SEO:
1. Use Video Content to Bring More Traffic to Your Website
Adding video content to your website can be a terrific strategy to increase visitors.
Show your customers what your business offers and how it can benefit them by explaining everything using videos on the home page. Visitors will spend more time on your website if you include such videos. This way, you will attract more new customers as well as retain old customers.
Further, if customers spend more time on your website watching engaging videos, their viewing time will increase. This will tell Google that the content on your webpage is worth viewing, bringing even more traffic to your website.
Besides this, adding videos to your landing pages increases conversions significantly, sometimes even to the tune of 130%.
2. Use Video Content to Enhance the Reputation of Your Business
Video content is a wonderful method to showcase the personality of your business and strengthen your brand’s online presence.
Use video content to show customers who you are and how you differ from your rivals. This sets the bar high for viewers as they will see the authentic details about your brand, encouraging them to take time to check out your business and be invested in its growth.
In return, you will enjoy massive traffic to your social media page and website, especially if you consistently post quality content and engage with your audience. Besides, by posting videos on social media, you can incentivize viewers to learn more about a specific subject by providing a link to your website, increasing traffic there as well.
3. Optimize Your Youtube Videos to Rank Higher
Regardless of where you post your video, it is critical to optimize your videos for SEO, just like you would with any other content type. This means your titles and descriptions should contain pertinent keywords and phrases.
If you aim to rank your video high on various SERPs, you must first optimize videos for specific platforms, like YouTube, by adding the right description, video transcription, and title. YouTube videos have a higher chance of ranking on most search engines’ first pages if optimized correctly.
Don’t forget to use transcripts and captions. Search engines can better interpret and index your video content with the help of transcripts and captions. This is especially critical if your videos are in a language other than English.
4. Embed Videos on Your Website for a Higher CTR
Embedding videos on your website can help you rank high on Google’s SERPs. You may even achieve the top spot on the results page for specific queries by embedding a video on your website.
Further, you can enhance the click-through rate (CTR) on your website by embedding a video. CTR is the proportion of visitors to your website who clicked on a link while viewing your content. Embedding a video can increase your CTR by providing users with a way to watch the video on your website.
When you embed videos, you must provide the following information:
- Video URL
- Video title
- Video description
- Video duration
- The video’s width and height
5. Use Specific Kinds of Video Content to Educate Your Audience and Build Authority
Different kinds of videos can be enticing to different types of viewers and for different purposes, bringing in a diverse customer pool. For example, explainer, intro, and product videos are perhaps the best way to increase conversion rates and might be highly popular with specific audience segments.
Further, people demand rapid solutions to their queries these days. Creating content to answer frequently asked questions about your industry, product, or services will build credibility, making you an authority figure in your domain. This is useful from an SEO perspective as Google recognizes and boosts content that users find informative.
Such video content can help your website rank higher on search engines while also educating viewers.
Tips on Creating Videos for SEO Purposes
Make Resonating Content
What makes people stick to a video for a longer time? Visuals and reliability! Video content that resonates with the audience will be watched and shared heavily.
Next are visuals. Visuals catch the eyes of the audience before the title, so it is important to pay utmost attention to the background, light, graphics, color grades, and effects while editing.
Use a Video Editor
Using a reliable online video editor can help you turn raw footage into a compelling piece of content. The various features and effects available will help you edit and curate your videos easily. If you create interesting video content then the audience will engage with your videos and it can also help you boost your search engine ranking.
Create Engaging Thumbnails
When creating engaging thumbnails for your SEO videos, follow the following tips:
- Use a consistent thumbnail style for all your videos. This will help viewers identify your videos and make them more likely to watch them.
- Snip alluring visuals from your clips and footage using a video editor. Using such stills will make your videos seem more unique.
- Use graphics that are appropriate for your video content. For example, if your video is about gardening, use images of aesthetic flowers or plants, not regular flowers or plants.
Social media is a great way to get your videos in front of more people. Be sure to share optimized videos on all of your social media channels and encourage your followers to share them with their families and friends.
You can also add your website link in the description of every social media post as a call to action. However, only add your website link to those videos that have something to do with your business, products, services, or promotions.
Video content has the power to make a business successful overnight if only you use the right approach to optimize and use videos wisely.
Make the most of all the benefits video content can bring your business. As always, after creating videos, optimization should be the next step in your ultimate video SEO strategy.