If you are into social media management business, chances are you have heard many success stories from people who have been doing social media consultancy. One person to learn from is Leo Olsen. He started his media agency career at only 19 years of age and built a company from the ground up. He became a millionaire within nine months of starting his business. Leo Olsen later sold his company Mastermind.com to Clickfunnels. He now does social media consulting, helping multiple start-ups to scale their businesses and grow their brands. Here are Leo Olsen’s top tips on how to become a successful social media consultant.
1. Know Your Value
If you want to make it big as a social media consultant, then you have to know the value of what you bring to the table. Your knowledge and expert skills are going to help the companies you work with improve their bottom line. With social media use growing by the hour, the need for experts in the industry is also on the upward trend. You have spent time and energy mastering how to make businesses improve their brands. Saving them a lot of money and energy that goes into customer acquisition and retention then you need to show them that your work is going to improve their business, and attach the right value for your work.
Also, when starting your relationship with a new client, you should start by defining the policies of your engagements and your rates for the tasks you will do. These actions will make it easier for you to carry on your work down the line when frequent requests from the client evolve.
The best thing a social media consultant can do for their business is to exceed the client’s expectations. This move calls for you to put in the extra work and go an extra mile. Not only does it leave your client more satisfied, but it also helps to build your business by expanding your scope and knowledge about the industry. Putting your best foot forward will place you on top of the perk in this ever-changing world of social media. And the good news is, clients are always willing to pay you if you can demonstrate that a new way of doing things in their marketing strategy is going to pay off.
Leo Olsen made his first million at just 19 years old of age. This achievement is a demonstration that if you push yourself, your efforts will pay.
3. Prioritise Your Lead Generation
Like in any other business, sometimes it is vital to pick and choose whom you choose to work with at your company. In the digital marketing space, you are likely to get tons of leads from every background. For Olsen, he needed to choose the leads to work and the ones to refer to his peers. When you prioritise your prospects, it makes it easy for you to build your skills and provide expert knowledge in a specific field rather than trying to be a Jack of all trades. There are many services that social media managers offer, and clients backgrounds are diverse.
For you to succeed, make an effort to work with clients whose vision aligns well with yours and whom you can add the most value to with your services. These activities will also make your work more enjoyable.
4. Analyse The Findings
Social media management is impressive because you get to work for others while also utilising the same skills and knowledge to build your brand. When working with clients, you need to evaluate what works and how it works continuously. Using Facebook is better than Instagram, for example, in a specific demographic, then you can also make more efforts in Facebook ads to reach those demographics that you would like to work with often. In a nutshell, using social media, you market yourself as you market others.
5. Use A Tiered Approach In Your Work
With social media marketing, many changes can come in along the journey as you work with a client. For instance, specific feedback from the audience might require more of a reactionary follow-up like adjusting a particular campaign to address issues of concern. Using a tiered approach gives you the flexibility to adapt to the changes, and predict changes in advance and, therefore, guide your clients accordingly.
Leo Olsen has been able to guide his clients through complex projects and has done this successfully by being able to break down the project and creating a road map to help everyone visualise what is required along each step of the way.