The Hustler's Digest StaffHave you just started using TikTok? If you have just joined TikTok and you are struggling to get views on your videos, then don’t just give up immediately. This social media site is worth investing your time in, especially in the current age. Read on to learn how to get more views on TikTok.
Over a billion people use TikTok today, and it has swept the globe! More and more marketers are looking for strategies to help their videos stand out from the crowd and gain more views as TikTok’s popularity continues to increase. And why would they not? You are exposed to new audiences on TikTok that you might not have encountered on other platforms. It is one of the few locations where you nearly always have a chance of getting in front of Generation Z.
TikTok has a lot of potential advantages for businesses, but it’s necessary to take into account the platform’s particular difficulties and constraints. For instance, the app’s algorithm encourages “viral content” that is humorous, interesting, or in any other way popular.
As a result, companies would need to experiment with various kinds of content to find something that connects with customers. You can do a few things to increase your chances of being noticed, yet there is no definite formula for success.
This article will review some of the greatest advice and strategies for increasing TikTok video views. If you’re ready to start getting more exposure for your work, then we have your back so let’s look at how to get more views on TikTok. Not only views, but we’ll also go over all the basics of TikTok to give you a good kickstart.
The basics of TikTok
Up till August 2018, there were over 100 million users of the popular short-form (15-second) video streaming and sharing app Musical.ly. Users of the program had a wide variety of music and conversation options at their disposal, allowing them to lip-sync and create amusing or entertaining films.
Due to their compelling content on Musical.ly, certain content producers gained notoriety and were inducted into halls of fame. Users spread Musical.ly videos on social media sites like Instagram, which increased the app’s popularity. However, a Chinese business, ByteDance, took over the app in August 2018, and its users were transferred to TikTok. The new TikTok app received an automatic transfer of all the Musical.ly accounts and material.
What is TikTok?
TikTok is a short-form video-sharing app that lets users make and share 15-second films on any subject. For the Chinese market, TikTok maintains a separate app called Duyin, which has more than 300 million active monthly users. The Musical.ly and Duyin logos were combined to create the new app’s logo.
The app is renowned for its addictive nature and high levels of interaction with its tailored feeds of amusing short videos set to music and sound effects. Even in separate regions, amateur and professional creators can collaborate on content and make split-screen duet videos by adding effects like filters, background music, and stickers to their videos.
Understanding TikTok
TikTok is a social networking app focused on short-form videos created and watched by users. The duration of the videos ranges from 15 to 60 seconds. The format lends itself well to entertainment and humor. However, it is increasingly being used for infotainment.
On TikTok, so-called influencers provide morsels of guidance, tips, and self-promotion. Beauty, fashion, personal finance, and food are all popular topics for informational videos. The format is increasingly being utilized to market and sell products.
As mentioned earlier, TikTok entered the social media juggernauts’ ranks in record time after being introduced in its current form in 2018. By September 2021, there were around one billion monthly active users. By the end of the year, customers are expected to have spent $3 billion on iOS and Google Play, according to the 2022 marketing study, and TikTok will surpass three billion downloads globally.
Like many social media platforms, TikTok has been the subject of ongoing, if unspecific, worries about how it might utilize or mishandle the private information it collects about its users. The difference is that Chinese investors hold the majority of TikTok.
How did TikTok rise in popularity?
Since its launch, the TikTok app’s popularity has been growing tremendously. In October 2018, it was the most-downloaded photo and video app in the Apple Store globally. The app reportedly has amassed over 500 million monthly active users, the US being the most popular country, where it has been downloaded over 80 million times. Some of the key reasons behind the TikTok app’s surge in popularity are
- Endorsements by famous people
- Location-specific content
- Easy to create content on, share, and viewing of content
Endorsement by famous people
Many famous people, including Jimmy Fallon, use and like the app, which has contributed to its popularity. The app has paid partnerships with several famous people from different places who help advertise it to local audiences.
Jimmy Fallon’s interest in the app came from a natural source, but the app later made money from it through a sponsored relationship. Jimmy Fallon introduced a “challenges” segment to his show in November 2018, and he chose TikTok as the venue for the challenge.
Location-specific content
The fact that the TikTok app heavily emphasizes localized content despite being a worldwide app is another important factor in its appeal. The app frequently hosts regional competitions and challenges and monitors regional trends by utilizing regional hashtags.
The “1 million audition” competition is run individually by TikTok in various nations. The best video producers are recognized for each contest after receiving themes on which to base their entries. For each country in which it is hosted, this competition inspires the production of thousands of locally produced videos and aids TikTok creators in building their reputations and fan bases.
Easy to create content on, share, and viewing of content
The creation and sharing of videos have been made easier and more advanced thanks to the TikTok app. Users only need to promptly share everything they record from their daily activities. The brief structure means that neither making the video nor watching it requires much time or effort.
Additionally, the moment a user starts the app, this short-form video material begins to play. One by one, the films begin to play, and the viewer is quickly submerged in a sea of enjoyable, captivating, and compelling video content. It is incredibly simple for people to continue viewing random videos for hours due to the sort of content’s addictive nature.
How difficult is it to upload a video to TikTok?
Since fresh video submissions are the site’s lifeblood, publishing a video is a cinch. Users must first create their video (which is normally 15 seconds long but may be up to three minutes long), after which they must press the app’s post-video button for it to become public and be viewed by their followers right away. Following that, other users can locate it using the hashtags that video makers add to their postings, such as “makeup” or “book recommendations,” to name a few typical examples.
How can businesses benefit from views on TikTok?
TikTok does not have any place for traditional display ads and does not compete with other social media platforms as a marketing medium. However, because of its rapid growth and increased popularity, more brands are beginning to see TikTok’s potential as a marketing platform.
Several brands have used TikTok challenges and contests to encourage users to create brand-related content. Brands are also using hashtags to promote their TikTok marketing initiatives as they do on other social media platforms.
Consider Chipotle, the first large restaurant brand to use TikTok as a marketing channel in 2019, making its account positively geriatric in TikTok marketing terms. The Lid Flip Challenge, which is precisely what it sounds like, was its first viral success. The campaign was established with the help of YouTuber and self-professed Chipotle fan David Dobrik, with the goal of promoting free delivery on digital orders in honor of Cinco de Mayo.
According to Ad Age, the campaign garnered 111,000 video submissions from Chipotle fans in just six days, resulting in “record-breaking digital sales” and app downloads among the food chain’s crucial Gen Z demographic.
Working with TikTok celebrities to produce brand-specific promotional content is another option for marketers to utilize the platform. This influencer cooperation will be comparable to others, with the exception of the 15-second TikTok video format.
What does a “view” mean on TikTok?
On TikTok, “views” are counted as soon as your video begins to play, which is incredibly straightforward compared to other social media networks. TikTok begins counting “views” as soon as the play button is tapped. All of those count as new views, regardless of whether the video auto-plays, loops, or a viewer returns to watch it more than once. (However, those views are not tallied when you watch your own video.)
Every watch counts as a new unique view on your video but getting someone to stay attentive through the entire video? That is a unique circumstance. But given the relatively low entry threshold for what constitutes a “view,” accruing metrics on TikTok isn’t too tricky.
What does TikTok pay for each view?
TikTok with its growing popularity and its increased numbers of users generating millions with their videos decided to reward the most well-known and prosperous users of the network. TikTok introduced its Creator Fund in August 2020. Alternatively, as TikTok itself states:
“Through the TikTok Creator Fund, our creators will be able to realize additional earnings that help reward the care and dedication they put into creatively connecting with an audience inspired by their ideas.”
There is no set cost or payment schedule, and the amount in the Creator Fund seems to fluctuate every day, but you may anticipate earning between $0.02 and $0.04 for every 1,000 views meaning a creator earns between $20 to $40 for every 1 million views. The generosity of TikTok, however, is not open to everyone. You must satisfy each requirement listed below in order to be qualified for payments from the TikTok Creator Fund:
- Have a minimum age of 18.
- Possess at least 10,000 fans.
- At least 100,000 people have watched your video in the last 30 days.
- Possess a residence in the US, UK, France, Germany, Spain, or Italy. (Canadians, we are sorry!)
- Your account must follow the Terms of Service and TikTok Community Guidelines.
If so, you can use the app to submit an application for the Creator Fund. Navigate to Creator Tools, then TikTok Creator Fund, under Settings and Privacy. You will be asked to provide your contact information and consent to the Creator Fund Agreement if you are qualified.
Don’t worry if you don’t think you can accomplish this. There are numerous additional possibilities to monetize this app. You could, for instance, work with a company you like and get paid to promote their goods (and the opposite is possible if you’re a company trying to market your items), or you could just promote your goods using your TikTok account.
How to get more views on TikTok?
TikTok has been around for a while, yet many people are still confused by its method of getting views. The app is used to create videos by almost everyone. However, the majority of them wonder how to increase their TikTok views. Is there a pattern there, or is it just a coincidence for many creators?
You can find various hacks that will provide you with the solutions to this query on this site. If you feel like you are not making the most of TikTok, it is likely because you were never taught how to increase your TikTok views. We got your back on this one, so don’t worry. Let’s begin!
- Recognize the TikTok algorithm
- To monitor your success, upgrade to a pro account
- Effectively utilize hashtags
- Use recommended sounds from TikTok and trending music
- Get on the for you page
- Produce high-quality videos
- Select a specific audience
- Make a duet
- Get people to watch the entire video
- Create a distinctive & identifiable video style
- Cross-promote on other social networks
- Upload several times every day
- Your videos should be short
1. Recognize the TikTok algorithm
The three key factors that determine which videos will appear on the For You Page (FYP) are user interactions (who and what kind of material you are engaging with), account settings (your first language and where your location is set to), and video information, according to the TikTok algorithm (things such as hashtags and songs that you interact with).
By presenting each video to a small audience on the FYP, TikTok is made to give every video a chance. As a result, even if it’s your first video and you have no followers, TikTok will continue to promote it to other users if it does well. You should concentrate on producing videos that any audience, no matter how tiny, would find amusing, intriguing, and worth watching.
2. To monitor your success, upgrade to a pro account
You should set up your profile as a Pro Account to access your metrics before creating videos. This will enable you to monitor the effectiveness of your content and determine what you need to do to increase TikTok views. How to upgrade to a pro account is as follows:
- On your profile screen, click the three dots in the upper left-hand corner.
- Under Account, select “Manage my account.”
- Select “Switch to Pro Account” and then press “Next.”
- Select the appropriate category for your profile, such as beauty/fashion, food/cooking, etc.
- Click Done.
All done! You can now see your profile and content stats. Using your thoughts and expertise, you can post videos that will interest your audience. Your analytics will reveal where your followers are from when they are most active during the week, which songs/sounds they enjoy, and other crucial information you should be aware of before posting your next video for the best outcomes. Using statistics in this way, you may use TikTok to become popular and garner more views.
3. Effectively utilize hashtags
On TikTok, hashtags are a key component of increasing views. Almost every challenge or trend has hashtags, and you’ll see them in nearly every popular video you watch. On TikTok, people don’t necessarily look for hashtags, though.
This is so that videos with hashtags that they have previously used can be shown on their For You Page. For instance, they’re For You Page will be populated with restaurant or food videos that include the hashtag #Food if they frequently like, share, or comment on videos that use that hashtag.
Making use of popular hashtags will increase the visibility of your films. Your TikTok video will be seen not only by your fans but also by people who are interested in watching videos like yours. Users who have been interacting with TikToks that use these hashtags may find your video if you take part in the most recent hashtag challenge. This may also be due to the selection of videos on their For You Page.
TikTok videos with popular hashtags are also accumulated on users’ Discover pages. Your video is overlaid with TikTok subtitles. This implies that the more your video is obscured from view, the longer your caption is. Therefore, in order to increase the number of views on TikTok, you should choose incredibly focused hashtags related to the type of video you submit.
4. Use recommended sounds from TikTok and trending music
Make it a habit to keep track of whatever challenges or trends are popular or generate a lot of buzz. In order to increase your chances of being found on the discover page and receiving more views on TikTok, concentrate on producing videos that address the issue.
Find out what’s trending by selecting the Discover symbol from the mobile app’s bottom menu. Even if you choose not to use a voiceover, including a popular song or sound in your video is worthwhile. Trends are the foundation of TikTok. Due to this psychological tendency, viewers are more likely to enjoy videos containing popular music or sounds.
When uploading a video using the mobile app, a section titled sounds is located at the top of the screen. You will notice a discover and favorite tab when it loads. Under the discover tab, you can find suggested sounds to utilize.
These are well-known noises, songs, viral videos, or quick audio snippets that you can add to your video to increase your TikTok viewership. Trending sounds are visible if you go a little bit further. The challenges make use of these. Make sure to include pertinent hashtags in your video description so that viewers searching for content with those sounds may quickly find it.
Your video’s soundtrack should complement its visual content. As a result, when preparing your video for trending sound, you should consider the duration and format of your TikTok video.
Learn some popular dances during your free time. Try out the catchy dance you’ve seen all over TikTok. Videos of this nature receive a lot of views for a reason. So don’t be afraid to use them with confidence in order to gain an audience!
5. Get on the for you page
Having your video featured on the TikTok For You page is one approach to acquiring more views. This strategy is so effective that it has become the goal of practically every TikTok creator. The For You page is essentially a feed of popular videos that are tailored for each user depending on the content they have previously engaged with (liked, saved, shared, commented).
It is similar to the Instagram Explore Page in certain ways. Users refer to a viral video as ‘hitting the For You Page.’ The For You Page’s positioning makes it even more intriguing than Instagram’s Explore page. The For You Page is the TikTok user’s primary home page, and the following page is the secondary feed. The following page displays a feed of videos uploaded by the individuals you follow. On Instagram, the Explore page serves as the supplementary feed.
The majority of TikTok users keep scrolling through their primary For You Page. As a result, it is thought to be simpler to go viral on TikTok than on Instagram Explore Page. Unlike other social platforms, TikTok’s algorithm does not take into account how well your previous material fared.
To gain more views on TikTok, you should provide high-quality, engaging content. Videos intriguing, hilarious, or edited unusually are more likely to go viral since TikTok users want to like, comment, share, and replay them. Incorporate trends and challenges into your videos through sounds, songs, and hashtags, and your chances of getting more views on TikTok will grow.
6. Produce high-quality videos
The caliber of your videos is crucial when using social media sites like TikTok. People are accustomed to viewing high-quality content on the internet and numerous social media platforms in the modern era. You must ensure that your films are of the highest caliber if you want to stand out on TikTok.
Several factors are involved in producing high-quality videos for TikTok. Shoot your videos in HD or 4K resolution first and foremost, if you can. By doing this, you can be confident that it will be sharp and clear when users view your video on the app. When recording your video, keep the lighting in mind. Record well-lit areas since dim lighting might make your video look shaky and low-quality.
The editing process is another crucial step in producing high-quality films for TikTok. After recording your video, spend some time editing it and including any transitions or special effects you believe will improve the final product. Always remember that you want your film to appear as polished and professional as possible.
7. Select a specific audience
When you use TikTok to target a specific audience, you can build stronger relationships with them by creating content that speaks to them specifically. Instead of merely trying to appeal to the masses, you’ll also be able to develop a fan base of people who are genuinely interested in what you have to say or what you do. In other words, you’re more likely to experience meaningful interaction if you concentrate your efforts and content on a certain user base.
8. Make a duet
No, we are not recommending that you collaborate on a TikTok video. You can share a split-screen with another video with this function; the other video can be one you created or one created by another user.
On the opposite side of the screen, you can sing along, give a review, or even act out a humorous conversation, depending on the video you’re playing. The beautiful thing about this concept is that it allows you to employ material whose popularity you already know, making it simple to increase views.
Consider the Canadian shoe manufacturer Vessi, which is well-known for producing waterproof footwear and performing brilliantly on TikTok due to the company’s clever usage of Duet to produce viral films and reach a wider audience.
One of the business’s most effective campaigns was the Duet giveaway. A Duet with your followers in which you exhibit your products while simultaneously providing them the chance to win free products is a straightforward yet incredibly effective marketing tactic. It benefits both parties. You can showcase your unique products to a larger audience, and your followers can win free prizes.
9. Get people to watch the entire video
Whether someone watches the first two seconds or the entire length of your film, a view is still a view. It’s crucial to convince visitors to watch your complete video, though. This is seen favorably by the TikTok algorithm, which increases the likelihood that your videos will appear in the suggestions on the For You Page.
So how can you increase viewer retention for your videos? Start by thinking about including subtitles that clarify your video and information that invites people to Duet, stitch, or remark. You can achieve this by including a call to action in both the video and the caption.
Encourage folks to leave comments by posing questions in your caption. Start a conversation with them after they make a comment. Instead of making one-word, brief remarks, add something worthwhile to the discussion to keep readers returning to your comment section.
10. Create a distinctive & identifiable video style
The most common sort of video on TikTok is creators dancing to a soundtrack. This is effective, but people also want to see other types of material. You should generate a few video templates that you may reuse. For example, if you host a podcast and want to advertise it, you should make TikTok videos out of stunning sound snippets from the episode. You can even make a trailer out of the most engaging sections of your YouTube video and upload it on TikTok.
Experiment with different styles to see which ones earn the most TikTok views. Once you’ve established two or three video styles, stick to them for most of your videos. Continue to experiment with different content formats every week or so to improve over time.
11. Cross-promote on other social networks
To start off your TikTok video well, use your other social media channels. Both successful and unsuccessful methods can be used to accomplish this. The unsuccessful approach would be to include the URL to your TikTok video in the bios of your profile pages and cross your fingers. Your target audience will largely overlook this.
Instead, include precise calls to action inside the material you share on other social media platforms. Tell your TikTok followers why they should follow you and what kind of material they can look forward to from you on the platform.
Create posts on other social media sites frequently with a request for people to follow you on TikTok. You can continue doing this until you amass a respectable number of TikTok admirers or until your account starts to develop traction in order to receive more TikTok views.
12. Upload several times every day
The best thing about TikTok is that the more stuff you share, the faster you may grow, even though it can be difficult to forecast what will go viral.TikTok advises users to publish fresh, deliberate content frequently, ideally one to four times each day.
This is so that you may experiment with different content and build an audience by posting more stuff. In addition, TikTok has a large organic reach in comparison to other social media sites. Any chance of appearing on viewers’ For You pages can be increased by posting the appropriate material at the appropriate time.
13. Your videos should be short
The ideal TikTok video duration is only 15.6 seconds, claims digital communications expert Dan Slee. The study is based on the top 100 TikTok videos of 2019, where he discovered that 80% of them had a runtime of 20 seconds or less and only 2% had a maximum runtime. The outcome is not unexpected. Your videos’ completion rates and the likelihood of being rewatched will be increased, when you upload shorter videos.
So why don’t I have TikTok views?
There may be a variety of reasons why your TikTok isn’t receiving any views. TikTok is all about learning by doing. On TikTok, it can take some time to find your rhythm. Maintain your patience, and don’t give up. There are several potential causes for your TikTok videos to have no or few views, including:
- New accounts do not immediately receive views. To gain your first views, research current trends and set up a regular posting plan.
- Though fake blood does not violate TikTok’s rules of service, sensitive content like this can offend some users and reduce views.
- When viewers do not enjoy or share your video, you have low engagement, which can lead TikTok to discontinue displaying those videos because they are considered to be unpopular content.
- When content creators breach minor terms of service—which might include anything linked to distributing sensitive content—Shadowban is a light ban on them.
- When you post at the wrong time, you risk not reaching your target audience and being pushed down in the feed by other content producers.
Should you purchase TikTok views?
No! You shouldn’t purchase TikTok views! Put an end to that! Put down your credit card!
Since it’s a well-known reality that one cannot buy success on social media, Perhaps your view metrics will increase, but your engagement rate will drop, you won’t get any followers, and TikTok will eventually remove the audience you paid to watch anyhow. Instead of spending money, invest your time learning to develop real, enduring engagement.
Conclusion
In a nutshell, TikTok is a fun, attractive, and addictive social media application that has gained popularity recently. The TikTok app has the potential to develop into the upcoming major social media and marketing platform. Despite being a relatively new social networking platform, Tiktok has quickly become popular. This app is effectively utilized by users equally for enjoyment and marketing, even by huge companies. It’s high time you start utilizing this platform and leveraging it for success.
There are many ways to increase the number of views on your TikTok videos, but we suggest experimenting with a couple of these tried-and-true methods to determine which ones are most effective for you. Be aware that gaining a following on TikTok takes time and work, but the reward is great if you keep working hard! So follow our guide on how to get more views for TikTok and climb that popularity ladder.
