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What Is Total Revenue? How To Find Total Revenue?

Total revenue means all the money a company gets from selling the things it makes or offers during a certain time, like a month or a year. It’s like adding up all the money they make from selling toys, food, or anything else they sell. Let’s learn how to find total revenue further in this article.

Total revenue is like the boss overseeing all the money a company earns from its sales. It’s super important because it helps people figure out how well the company is doing financially. By knowing the total revenue, businesses can make intelligent decisions about what to do next, like whether to make more products or change their prices. It’s like looking at the scoreboard in a game to see how well your team is playing!

Total revenue is like a puzzle of two pieces: the price and how many of those are sold. Imagine you’re selling cookies. If you decide to sell each cookie for a higher price and people still buy the same amount of cookies, you make more money because each cookie brings in more cash. 

But if you lower the price of each cookie and more people buy them to make up for the lower price, you still end up with more money because lots of cookies are being sold. So, total revenue can change based on how much each cookie costs and how many cookies people buy!

Before we explore ways to calculate total revenue, let’s first understand the nature of total revenue and its types.

What is total revenue? 

Total revenue is the higher perspective of how much cash an organization makes from selling things. Envision a lemonade stand. Assuming that they sell each cup of lemonade for $1 and they sell 50 cups, their all-out income would be $50.

It’s fundamental since it lets the organization know how well they do. To find it, you increase the amount they sell something for (the cost) by the number of they that sell (the amount). Along these lines, for any business, knowing how much cash they make assists them in making arrangements and pursuing stinging decisions about what to do immediately!

Total revenue resembles a riddle made of two pieces: cost and amount. Envision you’re selling treats. If you raise the price of every treat regardless and sell a similar sum, you’ll bring in more cash because every treat gets more money. Yet, if you bring down the cost and sell many more treats, you can likewise make more since you’re selling an enormous number of treats.

However, if lowering the price doesn’t make many more people buy cookies, you might earn less because the extra cookies sold don’t make up for the lower price. So, total revenue depends on balancing how much something costs and how many you sell!

Think of total revenue as a big puzzle for businesses. It helps them figure out how much money they make by selling their stuff. Businesses need to be smart about how much they charge for their products because if they make things too expensive, not many people will buy them. 

On the other hand, if they make things too cheap, they might sell a lot, but they won’t make much money because each item doesn’t bring in enough cash. So, businesses need to find the right price where they can sell a good amount of things and still make a lot of money. By understanding this, they can decide which products are super popular and focus on selling more to make even more money!

Imagine total revenue as a crystal ball for businesses. It helps them predict how much money they might make by looking at how much they made before. By understanding their past earnings, they can guess how well they might do and plan for things like how much to make or how many things to keep in their store. 

It’s like looking at old weather patterns to guess what the weather might be like tomorrow. This helps businesses make smart choices about what to do next and set goals for how much money they want to make.

What are the different types of total revenue? 

Think of total revenue as all the money a company earns by selling things. Now, this money can come from different sources. For example, a company might sell products to regular customers, and that’s one type of revenue. They could also make money by selling big quantities to other businesses, which is another type.

Sometimes, companies earn money by selling products and offering services, like fixing things for others. Each of these ways they make money is like a different stream flowing into their income. Understanding these streams helps the company figure out where they’re making the most money and plan their business moves smartly.

  • Primary revenue 
  • Secondary revenue 
  • Recurring revenue 
  • One-time revenue 
  • Ancillary revenue 

Primary revenue: 

Primary revenue is like a company’s main money from its job. Imagine a bakery; their primary revenue comes from selling delicious cakes and cookies. For a bookstore, it’s the money they make from selling books. Think of it as the key way they earn money to keep their business running. Like how a lemonade stand makes money by selling lemonade, businesses focus on making this main type of money as much as possible to grow and do well.

Secondary revenue: 

Secondary revenue is like extra money that a business can make in different ways. So, imagine the bakery we talked about earlier. Besides selling cakes, if they also earn money by renting out part of their space for events or by letting other bakers use their oven for a fee, that’s secondary revenue. 

It’s like having a lemonade stand and making money by lending your cool lemonade recipe to other stands. By having these extra sources of money, businesses can be more stable and not depend only on selling cakes or lemonade. It’s like having more than one way to earn, and that’s really helpful for businesses to do well!

Recurring revenue: 

Recurring revenue is like getting money regularly, over and over again. Imagine you have a subscription to your favorite magazine or video game. Your parents pay a monthly fee to keep getting the magazine or playing the game. That money the company gets every month is recurring revenue.

It’s predictable because they know they’ll get it every month, and it helps them plan and keep their business running smoothly. This kind of money is really important for businesses, especially those providing services like online games or streaming videos, because it helps them stay stable and make sure they can keep giving you the things you love.

One-time revenue: 

One-time revenue is when you buy something once, and the store gets money from that purchase. It differs from when you subscribe to a service and pay monthly. For example, if you buy a new video game, the game company gets money from that sale, but they won’t get money from you again unless you buy another game. 

The same goes for services like hiring someone for special training or consulting. This type of money isn’t regular, but it allows businesses to find new customers and show them how great their products or services are. Businesses have to be really good at advertising and making customers happy to earn this kind of money.

Ancillary revenue: 

Ancillary revenue is like the money a business makes by offering additional things related to its sales. Imagine you buy a video game console, and the store also sells extra controllers, games, and cool accessories like skins or stickers. The money they get from selling these extras is ancillary revenue. 

Airlines do this, too; when you travel, they offer upgrades, in-flight food, and other extras for an additional cost. This extra stuff helps the businesses make more money and gives customers more choices to enhance their experience. Businesses need to know what customers like to offer the right extras and make more money!

How to find total revenue? 

Calculating total revenue is like figuring out how much money a company makes by selling things. It’s important because it helps the company know how well it’s doing financially. Businesses need this information to make intelligent decisions about what to do next and how to grow. So, it’s like checking how much money you have in your piggy bank, but for a big company! Here is a step-by-step guide on how to find total revenue:

  • Determine the quantity sold 
  • Identify the selling price per unit 
  • Multiply quantity sold by selling price 
  • Consider multiple products or services 
  • Account for returns and refunds 

Determine the quantity sold: 

Finding total revenue is like counting how many toys you sold at your store. Let’s say you sold 10 toy cars and 15 dolls. That’s your quantity of goods sold. You need to keep track of this using receipts or a special machine. This way, you know exactly how much stuff you sold in your store!

Identify the selling price per unit: 

Once you know how many toys you sell, you also need to know how much each toy costs. For example, if your toy cars sell for $5 each and dolls sell for $8 each, these are your selling prices. Sometimes, you might sell toys at a lower price during a sale or a special event. Understanding these prices helps you determine how much money you make from each toy you sell!!

Multiply quantity sold by selling price: 

Let’s imagine you have a toy store. If you sell 100 toy cars for $5 each, you can find your total revenue by multiplying the number of cars (100) by the price of each car ($5). So, 100 cars x $5 = $500. That means your total revenue from selling toy cars is $500! It’s like adding up all the money you made from selling your toys. This helps businesses understand how much money they’re making from their sales.

Consider multiple products or services: 

Let’s think about your toy store again. Imagine you not only sell toy cars but also toy airplanes and robots. To find your total revenue, you calculate how much money you make from selling each of these toys separately, just like we did with the toy cars. Let’s say you made $500 from selling toy cars, $300 from toy airplanes, and $400 from toy robots. 

To find your total revenue for everything, you add up these amounts: $500 (toy cars) + $300 (toy airplanes) + $400 (toy robots) = $1200. So, your total revenue for your toy store is $1200, considering all the different toys you sell! This helps businesses understand how much money they make from everything they sell.

Account for returns and refunds: 

Let’s imagine you sold toy cars worth $200, but one customer didn’t like the toy car and returned it, so you had to give back $50. To find your net total revenue, you subtract the money from returns ($50) from the total revenue ($200). 

So, your net total revenue after returns is $150. This helps businesses understand the money they earned after considering products that customers returned or got refunded. It’s important because it shows customers’ happiness with the products or services.

What are the major factors affecting total revenue? 

Total revenue is like a puzzle for businesses. It’s the money they earn by selling their products or services. Envision an organization selling computer games. The all-out income would be determined by duplicating the number of games they sell by the cost of each game. Thus, assuming they sell 100 games for $50 each, their absolute income would be $5,000.

Organizations should be cautious about setting the cost and the number of items they sell. Individuals won’t buy as many games if they raise the price excessively. If they bring down the value a great deal, they could have to sell significantly more games to bring in similar cash. So, understanding total revenue helps businesses make good decisions about pricing and sales to be successful.

  • Pricing strategy 
  • Market demand 
  • Quality of products or services 
  • Marketing and advertising 
  • Competitive factors 

Pricing strategy: 

Imagine your favorite toy store is selling a new game. If they make the game too costly, very few children can get it, so they won’t sell many duplicates, and their complete cash procured (income) will be low. Be that as it may, assuming they make it truly modest, loads of children could get it, yet the store won’t get a lot of cash flow from every deal.

Thus, organizations need to view the “spot on” cost, where they sell many items at a value that gives them a decent lot of cash. Along these lines, they can make bunches of deals and acquire great all-out income. It resembles finding the ideal harmony between how much something costs and the number of individuals needing it!

Market demand: 

Contemplate another computer game that just emerged. If many children truly desire to play it, they’ll get it regardless of whether it costs a smidgen more, which implies the organization that made the game will rake in some serious cash. In any case, if the game isn’t something many children are keen on, regardless of whether it’s modest, relatively few individuals will get it, and the organization will not bring in much cash.

In this way, organizations can bring in more cash when there’s a major interest in something because many individuals need it. Understanding what individuals like and need assists organizations with making items that many will purchase, which is excellent for their income. It’s like giving people what they really want!

Quality of products or services: 

Envision you have a most loved frozen yogurt shop; they generally make the most heavenly frozen yogurt with bunches of yummy flavors. You and your companions love going there since you’ll get the best frozen yogurt. Along these lines, you want more and more, and you could advise others to go there since it’s so great.

That resembles how organizations work, as well. Individuals will need to get them repeatedly if they make great stuff, such as marvelous toys or delicious tidbits. They’ll be cheerful, and the business will get more cash flow since they have numerous blissful clients who continue to return. So, making sure their things are super nice helps a business earn more money.

Marketing and advertising: 

Contemplate when your number one computer game or toy emerges, and you see cool advertisements for it on television or the web. Those advertisements make you truly invigorated and need to get it. That is because the organizations that make these things are great at educating you.

In this way, when organizations use advertisements and advancements that catch individuals’ eye, more individuals need to purchase their stuff. This implies more deals and more cash, which is their complete income. Great showcasing and publicizing assist organizations with spreading the news about their items, which is why they are significant for getting more cash.

Competitive factors: 

Imagine you and your friends are selling homemade cookies. If another friend starts selling cookies, you might notice people trying both and deciding which ones they like best. Businesses do the same thing but with things like toys or gadgets. They look at what other companies sell and how much they charge. 

If their toys or gadgets are similar, they might lower the price or make their product even cooler to attract more customers. This competition and figuring out what makes their stuff special help businesses make more sales, which is their total revenue. Knowing what others are doing and making their products great is important for companies to earn more money.

Economic factors: 

Imagine the economy, where everyone buys and sells things, like a giant playground. Sometimes, the playground has lots of toys, and everyone is happy and buys more. That’s like a good economy with lots of spending. But if there are fewer toys or snacks, like during tough times, people might not buy as much because they’re saving money. 

This affects businesses because they sell fewer things and make less money, which is their total revenue. So, how much people buy and spend, like when the economy is doing well or not, can change how much money businesses make.


Knowing how much money a company makes is super important for businesses. Total revenue means all the money a company gets from selling its stuff. To find it, you multiply how much they sell by the price of each thing they sell. This helps the company understand how well they’re doing financially. 

This article talked about different parts of total revenue, like how to calculate it and what things can change how much money a company makes. It’s like keeping track of all your lemonade stand earnings to see if you’re doing well or need to change something to make more money.