Who Owns Jaguar? Is Jaguar Still A British Brand?

The history of Jaguar is an interesting one, and although Jaguar is one of the most recognized automobile brands in the world many people are often confused about the origins of the company. In this article, we dive into the history and the current status of who owns Jaguar.

Jaguar is a brand that is frequently brought up while discussing premium high-quality automobiles. You will most likely hear about it in comparison to other luxury car brands like Mercedes-Benz, BMW, Lexus, and Cadillac, and that too for good reasons. The name Jaguar has been associated with dependability and luxury for almost 90 years.

Jaguar is one of, if not the first brand that comes to mind when considering reasonably priced, high speed yet unquestionably luxurious sports vehicles. It is a brand that, by virtue of its name and form, keeps car enthusiasts wanting more. It is a distinctly British company well known for its long history of coveted sports cars, sports sedans, and success in international racing.

Jaguar has also successfully established itself as a British fashion icon, linked with exuberance and class. The brand is extremely popular amongst A-list celebrities all over the world. People respect the heritage Jaguar brings with it as behind the striding jaguar is a company with a rich history. Although the brand is currently thriving, its past was turbulent, and we’re here to address several crucial queries about it.

One of the most important questions for all the jaguar fanatics would be who owns Jaguar and Why does Jaguar’s history and current ownership matter? This sequence will provide you with a list of the owners who have helped develop the company’s aspirations in the past and now.

Jaguar- the luxurious automobile brand

When it comes to making luxury vehicles, Jaguar is a brand that can be trusted. The British manufacturer decided to call the brand Jagwar after the world’s fastest cat, which is pronounced Jag-you-ahr in the UK and Jag-war in North America. It is powerful and agile, and it is quite simple to make the analogy between an animal and a machine.

The company is renowned for its exceptional performance and workmanship as well as the sporty styling of its automobiles. Three production facilities are producing Jaguar automobiles in Britain. Their strong portfolio attracts some of the wealthiest business people and celebrities in the globe, which raises the appeal of ownership.

Jaguar has produced elegant sedans and agile sports cars for many years, but more recently it has added crossovers and SUVs that uphold these distinguishing characteristics. Currently, the automaker collaborates with Land Rover, another venerable British company, as part of the Jaguar Land Rover brand.

While the mid-size XF sedan and the hot-bodied F-type sports car are targeted at more affluent customers, other models, like the tiny E-Pace crossover, let less affluent people join the company’s elite club. Its first fully electric car is the stylish I-Pace, which according to its owners is a delight to drive.

Jaguar classifies itself as a luxury automobile brand even if its prices are not as high as those of other rival manufacturers. That assertion is backed up by several industry professionals. The actual cars are very opulent, both in terms of design and interior amenities.

Jaguars are designed with high precision and no compromise on interior and exterior quality. They choose the materials for their interior in an extremely picky manner as Jaguar can not compromise on its quality in any way. Jaguar produces high-end luxury vehicles with serious intentions. The kind of material they choose for their interiors and the paint job on the exterior is extremely high quality with its manufacturers accepting not one bit of compromise.

What sort of vehicles does Jaguar produce?

Jaguar, like many luxury manufacturers, has a smaller lineup than you’d expect from a consumer manufacturer. That’s not all negative; a smaller lineup allows for more research and design time to be dedicated to each model. After all, when purchasing a premium automobile, you want everything to be perfect, not just good enough.

Jaguar presently offers five vehicles: two sedans, two SUVs, and a coupe. For luxury buyers, which is quite a respectable selection of possibilities. They may not have a large range, but the selection isn’t what Jaguar is known for, nor is it what its customers seek.

A greater emphasis on dependability and practicality has also resulted in these 5 Jaguars receiving some of the highest ratings of any car built by the company. The perks of owning a Jaguar include excellent fuel efficiency, great durability and reliability, and a comfortable and attractive interior.


So, does it matter who owns Jaguar? Only if it has an impact on the quality or indicates that we will see more of these amazing automobiles in the coming years does it matter. Apart from the prospects, we have seen that ownership did matter for jaguar for its sustainability in the market. In this article, you will get to see how the sequence of events in terms of ownership impacted the Brand.

Who owns Jaguar?

Tata Motors, an Indian car company, has owned Jaguar since 2008. Tata Motors paid 2.3 billion US dollars to acquire Jaguar. Even though they are owned by an Indian business Jaguar’s headquarters are in Whitley, England. It employs 10,000 people and is performing well under TATA.

With its headquarters in Mumbai, Tata Motors is an Indian automaker that is a part of the conglomerate Tata Group, which also operates in the telecommunications, steel, and hospitality sectors. However, Jaguar’s position in the mix is as follows:

  • Tata Motors acquired both Jaguar Cars and Land Rover in 2008, and in 2013 the two companies were fully combined to form Jaguar Land Rover Limited.
  • Worldwide, Tata Motors has several additional automotive businesses in both the passenger and commercial vehicle sectors.
  • The Tata Group, which began as a trading firm in 1868, is the parent business of Tata Motors. Early achievements of the Tata Group included the establishment of the Indian Institute of Science in 1911, the first hydropower plant in Western India, and the first hotel in India to have electricity (1907).

Under TATA motors the luxurious automobile brand is currently seeing rapid expansion in China, Russia, and North America. Jaguar is now struggling to catch up to other premium brands like BMW, Mercedes, and Lexus in terms of market share, but it has stabilized and experienced significant growth.

Who owned Jaguar?

Despite Jaguar being currently owned by the TATA group Jaguar has a long chain of history attached to it which stems from Britain. As we know that Englishmen have a reputation for being lovers of luxury, William Lyons and William Walmsley founded the Swallow Sidecar Company in 1922.

After operating as a motorcycle sidecar firm for a year, they decided to shorten their name to SS Cars Ltd. And using their experience in metal fabrication techniques, they started to create body chassis for well-known automakers like Fiat and Austin.

Swallow Sidecar and Coachbuilding Company was the name given to it by 1926. They were at that time producing coaches for vehicles in addition to sidecars. The next year, the pair changed the name of the business to Swallow Coachbuilding Company, dropping the word “sidecar” from the name.

The makers further went down the road of car making and decided to make their first car. And to develop their first vehicle, the SS1, SS Cars Ltd. partnered with Standard Motor Company in 1931. At the 1931 London Motor Show, a two-door sports car was unveiled to the public, marking the birth of another renowned and eminent British luxury sports manufacturing firm.

The company stopped producing motorcycles and started making cars instead. More often than not, this was carried out at Lyons’ urging, which Walmsley did not support. As the business grew, Lyons established the S.S. Cars Ltd company in 1934, which is also the year Walmsley departed the organization. According to several plans for the corporation, the debate about who owns Jaguar was beginning to change.

The Jaguar model was initially introduced to the globe (or more specifically, England) in 1935. The new 4-door Jaguar Saloon was among the most exquisite vehicles ever made in the pre-war era. Because of how distinctively designed the car was, there was a definite limit to who could acquire one.

Lyons also released the SS Jaguar 100 alongside the SS Jaguar Saloon. This kind of sports automobile had two doors and a 3.5-liter engine. It too was a stunning automobile that established the bar for subsequent Jaguar models. Who owns Jaguar became a serious concern among consumers due to its original beauty.

The changes Jaguar had to go through

It stands to reason that the Jaguar has experienced a few ownership changes throughout its nearly 90-year history. When it comes to knowing who owns Jaguar, you would be correct if you find yourself in somewhat of a confusion.

The business went back to producing sidecars for the military due to the impending Second World War, but they were still able to construct the renowned XK120, their first sports car since the SS1. It had an open twin-cam straight-six engine with two seats made of hand-crafted aluminum.

After the Second World War, they changed their name to Jaguar Cars Limited to prevent any potential unfavorable associations with the SS forces of Nazi Germany. Standard Motor Company was acquired by Jaguar as well, and they began developing powerful engines.

The XK140, which Jaguar later unveiled, featured a larger interior than the XK120 and improved brakes, rack-and-pinion steering, and enhanced suspension. It also came in open-seater and drophead configurations.

Jaguar introduced the XK150 in 1957; despite sharing similarities with the two earlier models, the XK150 was completely redesigned, lacked full weather equipment, had few back seats, and featured a one-piece windshield in place of the split windshield.

These cars were essential to the company’s ability to produce luxury automobiles with high performance at prices that were cheaper than any of the rivals. This served as a springboard for the company to penetrate the global motorsports market and gain recognition as a high-performance brand.

Jaguar’s financial difficulties

Jaguar also started producing engines that could run on three different octane levels, offering customers the choice between paying less for gas or getting the most horsepower for a sportier driving experience. But these innovations couldn’t help overtake the company’s financial problems.

As a result of the company’s inevitable financial problems, business began to suffer. Jaguar sold the Motor Panels plant, a business it had bought in the 1930s, to help the business get back on its feet. The proceeds from the sale assisted the business in doing so.

Change in ownership for Jaguar

Lyons controlled Jaguar, at least to a large extent, throughout the 1940s and 1950s. Lyons was still in command by the 1960s, but he was worried about his age and the fact that he didn’t have an heir. Even though his death had not yet occurred, the topic of who would control Jaguar after his death was raised.

By this point, the Pressed Steel Company was also producing all Jaguar bodywork. Pressed Steel was purchased by British Motor Corporation (BMC) and Austin-Morris in 1965. Lyons, therefore, decided to accept BMC’s offer to unite, and British Motor Holdings was born. Jaguar was now controlled by a much larger corporation.

However, this collaboration did not end well. Who knew owning a Jaguar would be so difficult? For years, the brand languished. The fact that the vehicles’ general quality and features weren’t competitive in the market presented a difficulty for Jaguar.

After Sir William Lyons made the decision to retire, Sir John Egan took over as CEO and helped the business transition to private ownership in 1984. It was then Jaguar was reorganized as a distinct corporation. Sir John Egan was credited with bringing the brand back to life.

To reduce costs, Egan had fired 10,000 workers by the time 1986 rolled around. More Jaguars were sold as a result of Egan’s solutions to the company’s other issues, particularly those relating to quality control, subpar productivity, and behind-schedule deliveries. This was in addition to the employee layoffs that the company had to do.

Jaguar’s quality was pushed to be better by Egan. The exceptionally advantageous exchange rate allowed them to conceal the fact that prices in the United States increased. In terms of who could own a Jaguar in the US, it became a little more accessible as a result.

Was it possible to have too much good? Was another shift in Jaguar’s ownership imminent?

Sadly, by 1989, the business was once more having problems, and Ford Motors launched a bid to acquire Jaguar.

Acquisition of Jaguar by TATA motors

Was “who owns Jaguar” about to change again? Ford believed it was, therefore they made an offer to US and UK stockholders to purchase their shares in 1989. The acquisition of Jaguar by Ford took nearly a decade to complete. The following year, Ford purchased Land Rover. Ford held onto Jaguar for 9 years before deciding to sell.

For Ford, things weren’t going according to plans. Jaguar was owned by Ford Motor Company for the entire time, and never once did the company make money on the vehicle. As a result, Tata Motors won the tender to buy Jaguar from Ford in 2008. They included the purchase of Land Rover in their transaction. For both Jaguar and Land Rover, Tata paid Ford a total of $2.3 billion. Jaguar was finally acquired by Tata.

Ratan N. Tata, Chairman of Tata Sons and Tata Motors, stated in a press release at the time of the acquisition that “this is a significant time for all of us at Tata Motors. Jaguar and Land Rover are two venerable British companies with strong global growth potential. We are eager to offer the Jaguar Land Rover team our complete support as they strive to reach their full competitive potential.”

According to TATA motors both Jaguar and Land Rover were to maintain their unique identities and carry out their separate business strategies as usual. The two brands’ performances have significantly improved, and it was anticipated that this trend would continue in the upcoming years. The goal of TATA motors is to collaborate closely with the Jaguar Land Rover team as they endeavor to establish the two brands’ dominance and success.

Tata Motors also retains ownership of a number of the plants used to assemble cars. The Jaguar XE, XF, XJ, and F-Type are produced in Birmingham, England. England’s Solihull is where the Jaguar F-PACE is made. The engine assembly facility is located in Wolverhampton, England, and there are further facilities in Graz, Austria; Changshu, China; and Pune, India.

About TATA motors

The largest automaker in India is Tata Motors Limited. Tata Motors is a division of Mumbai-based Tata Group, an international corporation in India. The 1968-founded Tata Group provides services to a wide range of businesses, including steel, hospitality, and telecommunications.

Tata Motors owns a number of other automotive businesses around the world, including FCA India Automobiles, Lanchester Motor Company, and Concorde Motors, in addition to Jaguar Land Rover.

The success of Jaguar under TATA motors

As of now, Jaguar’s operations, sales, and profitability have all benefited from being owned by Tata Motors. Some of the company’s most notable accomplishments after being sold to Tata Motors in 2008 are listed below:

  • The Range Rover line alone accounted for 85% of all luxury vehicles produced in the UK in 2016; after combining it with Land Rover, it became the leading automotive manufacturer in the UK.
  • Accumulated profits of £4 billion during an eight-year period.
  • From 2008 to 2017, the number of vehicles sold worldwide increased by 146%, from 252,036 to 621,109.
  • The rebuilding and expansion of the Jaguar and Land Rover lines, as well as the integration of the two with shared platforms and exclusive technology.
  • In England, the company developed and produced its own diesel and gasoline engines.
  • Opened global production facilities in Slovakia, China, and Brazil to produce cars and engines.

Why does Jaguar’s history and current ownership matter?

Why does who owns Jaguar matter to some customers? Well, for starters, Jaguar’s distinctive history and identity as a wholly British luxury vehicle manufacturer plays a significant role in the company’s character and influences many of its design decisions and aesthetics.

For this business, aesthetics are a crucial component. Jaguar’s distinctive appearance and flashier style are crucial for the brand’s survival, especially given that it has experienced some difficult times throughout its 100-year history.

Jaguar is currently in strong hands, as seen by the company’s present ownerships, high dependability ratings, and cheap consumer ownership costs. This translates to improved features, better automobiles, and more sophisticated production techniques. Customers can count on Jaguar to keep providing high-end luxury automobiles with their distinctive styling and exceptional features.

The fact that Jaguar now has Tata Motors’ support, which means they’re less likely to suffer the same issues the brand had in the past, makes consistency even more crucial. The ownership history is important as well. For instance, while Jaguar was a part of Ford, the brand enabled them to release two more, sportier, faster lines of automobiles. That has played a significant role in Jaguar’s history and helped set the business on the course it is currently following.

Why is it relevant?

It’s quite clear that Jaguar as a brand handles all of its own manufacturing, research, and development. Jaguar cars are created according to their original vision, and despite the company changing hands a few times over the course of its long history, it has managed to preserve its distinctive vision of what a premium car ought to be.

Therefore, Jaguar’s ownership shouldn’t be nearly as significant to the typical consumer as the caliber of its products and vehicles. And right now, Jaguar cars perform better than ever while retaining the recognizable, distinctly British style that first set them apart almost a century ago.

This contains the locations of manufacturing as Jaguar is still primarily located in the United Kingdom, and there are no plans to relocate or change its manufacturing methods very soon.

Who makes Jaguar?

As previously stated, Jaguar is a subsidiary of Tata Motors, an Indian conglomerate that also comprises a few other car manufacturers as well as other enterprises in various markets.


Jaguar, which began as a British company, is now owned by an Indian multinational.

However, Jaguar, like many other automakers controlled by larger conglomerates, still handles the majority of its manufacturing and functions primarily as an independent corporation. Tata may assist them in setting goals and meeting KPIs, but Jaguar is mostly in charge of its production and design processes.

Where are Jaguar manufacturing plants located?

Tata Motors owns Jaguar, although Jaguar Land Rover’s headquarters are in Coventry, which is around two hours north of London. You can even visit and take a tour of the Jaguar factory! Although genuine Jaguar and Land Rover models are built in numerous facilities across the globe, the main Jaguar assembly facility, located in Birmingham, England, is most likely where your luxury car was made if you bought it here in the United States. Here are the locations of the Jaguar factories:

  • Birmingham, England – Jaguar XE, XF, XJ, and F-TYPE
  • Solihull, England – Jaguar F-PACE
  • Wolverhampton, England – Engine assembly plant
  • Graz, Austria – This facility is co-operated by Magna Steyr, and it manufactures the Jaguar E-PACE and I-PACE
  • Changshu, China – Jaguar XE and XF, and engine assembly
  • Pune, India – Assembly of complete knock-down kits for the Jaguar XF and XJ

A complete knock-down kit is a collection of components produced in just one country (England for example). For the final assembly, the kit is subsequently transferred to another country (in this example, India) where it will be assembled and made ready to sell to its potential new customer.

Jaguar’s electrical and green future

The Jaguar division of the corporation will produce only electric vehicles by 2025, according to a recent announcement by Tata Motors, which is currently doing business as Jaguar Land Rover. Additionally, they said that by 2030, all Land Rover cars would be electrified. Although significant, this action was not unexpected. All automakers face the same challenge of lowering their CO2 emissions, and they are all moving in the same direction.

The UK government wants to ban the sale of any gas or diesel vehicles by 2030, which will accelerate the transition to entirely electric Jaguars. Smaller automakers like Tata Motors, which owns Jaguar, struggle because designing and producing completely electric vehicles is significantly more expensive, making it much harder to earn a profit. As a result, the Jaguar manufacturer is forced to raise the price of the electric vehicle at a time when inflation is sky high.

Jaguar is now concentrating on ongoing innovation in order to sustain future success in the changing market of today. The business spent £3.8 billion on new technologies, product development, optimizing the process of creating products, and expanding its manufacturing presence in the previous year.

The CEO claims that Jaguar has “a defined strategy to influence future mobility,” with the end goal of getting rid of pollutants, collisions, and traffic jams in the automobile industry. The name of this vision is “Destination Zero.”

Jaguar’s active reuse and recycling program, which includes sustainably produced interior options for vehicles, is one project aimed at achieving Destination Zero. For the interiors of its high-end vehicles, the company offers sustainable materials like eucalyptus fabrics as an alternative.


The history of Jaguar as a brand is extensive. When you purchase a Jaguar, you aren’t just purchasing a vehicle; you are also purchasing a piece of the brand’s history and culture. Owning a Jaguar is more meaningful than owning a high-end automobile.

Jaguar’s status as a venerable and esteemed brand in the global automotive market under the direction of Tata Motors is certain to endure for many years to come, particularly as the business strives to lead the automotive industry in innovation and sustainability.

Several people claim that Jaguar is excellent at designing cars, so consider whether you prefer the classic luxury styling of the Jaguar XJ. Or the more modern, sporty exterior of the Jaguar F-Type there is something for everyone.