The Hustler's Digest StaffOne of the simplest and least expensive ways usually ignored to promote to thousands of people is through Snapchat. Follow this article to unlock the answer to how to generate traffic from Snapchat for your website and learn why is Snapchat beneficial for generating traffic?
Launched in 2011, Snapchat is still in the top 15 most popular social media sites in the globe as of 2022. Even though Snapchat may have fewer users per month than Facebook, YouTube, and Instagram, adopting Snapchat for generating traffic may still be a successful strategy for expanding your website’s reach. This is due to the 319 million daily active users of Snapchat. Every day, millions of Snaps are made, sent, and seen.
Snapchat is a well-known multimedia messaging program that enables users to send images and videos that, once viewed, are designed to vanish (called Snaps). Compared to texting and Instagram, Snapchat may seem like a pointless application, but many factors contribute to its success, all of which may be used to drive more visitors to your website.
The social media platform has also evolved from a personal communications tool to a possible marketing outlet. As a result, you can no longer afford to ignore the implications for your business. Apply these tips from links and content ideas to the best features for website traffic to increase your social media referral traffic.
Begin attracting these 319 million or more visitors to your website by following this guide we’ve created to answer your burning question of how to generate traffic from Snapchat to your website and get to know why is Snapchat beneficial for generating traffic and is sniffing Snapchat traffic possible.
Basics of Snapchat to get you started
Whether your company is a B2B or B2C, Snapchat is a fantastic platform for achieving your commercial objectives. In order to interact with your audience wherever they are at any given time, Snapchat provides a ton of tools and capabilities. Everything is possible with it. You can spread awareness, advertise your goods, offer customer service, or provide a forum for communication among your staff.
You can get a little creative (or as much as you want) to attract visitors to your website. If you are new to Snapchat, before generating traffic, let’s go over the basics of Snapchat. Even if you’re a regular user, Snap, the company that created Snapchat, is so proactive about making changes to the program that it can take time to keep up with how Snapchat operates.
Working and functions of Snapchat
Snapchat is a mobile app available for both Android and iOS devices. Users using the app commonly refer to it as Snap. The mobile app’s main principle is that every picture, video, or message – aka snap – you send by default is only exposed to the receiver for a brief period of time before being unavailable. The app’s transient or fleeting character was intended to facilitate a more natural flow of engagement.
Snapchat was primarily centered on private, person-to-person photo sharing. Still, you can now use it for a variety of tasks, including sending videos, live video conferencing, texting, generating caricature-like Bitmoji characters, and sharing a chronological “story” that’s broadcasted to all your followers. There’s even a “Discovery” section that features short-form content from prominent publishers like Buzzfeed. Snapchat even allows you to save media in a private area.
Other capabilities include adding filters and AR-based lenses to pictures and displaying your current location on a world map. But the most important thing to understand about Snapchat is that it is all about quick communication via your phone.
What makes Snapchat innovative?
Prior to Snapchat, social networking was mainly a desktop-based experience. For example, you could publish status updates, tweets, and images online, your friends could remark on them, and you could all view them forever. We now communicate online differently, thanks to Snapchat. With Snapchat, you can rapidly send a friend a snapshot of you wearing an AR lens that makes hearts pop out of your eyes; once they open it, the photo is permanently deleted.
Technically speaking, if they choose, they can screenshot it (which you’ll be notified of instantly) and respond with a personal image or video that they can then broadcast to their story for the rest of their friends and followers to see. This app has a wide range of applications. It’s difficult not to notice its worth and its special reasons.
Apart from the mentioned features, Snapchat has the memories tab where you can access all your saved pictures and videos; you can explore different filters, check horoscopes, and so much more, but this doesn’t have much to do with how to generate traffic from Snapchat as they are just general features of Snapchat.
Why Snapchat is beneficial for generating traffic?
In the past ten years, millions of phones have downloaded Snapchat, and their owners are using the app daily. Snapchat has endured all weathers despite TikTok’s explosive success, while other social media platforms (like Google+ and Vine) die a slow, agonizing death.
The app continues to be a go-to for many firms and their marketing efforts, growing from 127 users in 2011 (when it was known as Picaboo) to rejecting a $3 billion offer from everybody’s favorite entrepreneur Mark Zuckerberg.
When you’re not covered head to toe in the ciao and devil horn filters, Snapchat is a fantastic marketing tool for companies trying to connect with millennials and Gen Z’ers. Here are some significant advantages of using Snapchat for generating traffic for your website, as well as some examples of how well-known companies use it.
Snaps help drive traffic
Snaps are made with a brief lifespan in mind. An image or video is sent to you; you click on it, and then, poof, it vanishes. Despite appearing relatively ineffective, it can increase traffic. Making photos that are intended to vanish gives them an immediacy that your viewers won’t want to miss. Use them to personalize, highlight deals, and promote entertaining events and anything new and buzz-worthy happening on your website, attracting loads of traffic.
Build awareness for your websites
Snapchat is ideal for people that want publicity for their websites or online business, want to highlight the nature of their websites, or want to leverage people in an integrated marketing effort. With Snapchat’s on-demand geo-filters, you can make unique filters that other users can utilize. People may take images with your filter and publish them everywhere they wish, increasing engagement, whether they are guests to your website or just primary Snapchat users.
Snapchat is the most popular platform among those between the ages of 12 and 24 and has over 265 million daily active users globally. Because Snapchat is a tested strategy, many well-known websites use it for marketing their articles, whether it’s through amusing commercials, eye-catching filters, or captivating stories. Being able to build brand awareness makes Snap a solid reason why Snapchat is beneficial for generating traffic.
Snapchat helps reach out to younger people to gain new fans
Naturally, this depends on the kind of website you have and your target audience (therefore, it’s a good idea to conduct research first and create an audience persona map). However, Snapchat is the place to be if you’re trying to interact with those under 35.
Since 82% of all Snapchat users fall into this category and use the app for an average of 30 minutes each day, it should be easy for you to target the right audience. Suppose your website is built for a younger audience or markets products fit for a younger audience. In that case, Snapchat is perfect as the younger generation can easily navigate through the app and is seen mostly using it to communicate with their friends by sending snaps.
Snapchat’s discover feature is quite influential
Users of Snapchat are more likely to find fresh content when they aren’t busy sending their friends a selfie taken with the most bizarre filter they could find. Additionally, the app connects users to websites or companies via the “Discover” feature so they may view content produced by various websites utilizing Snapchat as a marketing tool.
According to studies, Snapchat users spend 35% more time each day in the Discover section and are 60% more likely to find your story there. Your efforts at digital marketing may find great success with this.
Provides an additional platform for content consumption
You likely already utilize various methods to provide content for your audience, including blogs, eBooks, LinkedIn postings, and videos. Most likely, your rivals are following suit. Why not use Snapchat to produce even more compelling content to boost your content and social media marketing efforts?
You can make your material stand out by using features like sketching over Snaps, adding music, and polling. Do take a look at what Ebuzz does on social media. By assembling Snaps into Stories, they encourage Snapchat users to click through to the website and continue reading after the Story is finished.
It connects you with your audience
You can use Snapchat to demonstrate that you’re a real person rather than just someone who is actively trying to attract traffic to their website to improve its google rating. Marketers don’t exactly have the best reputation among their audience. With Snapchat, you can demonstrate to your audience and followers that you’re more than just a nameless website—you’re real people.
It offers you the option to highlight the personality of your website. People will be more engaged with your Snaps if they can relate to them. Additionally, individuals are more inclined to visit your website when they are engaged or feel like they are connected to you in a way.
Develop trust and build a relationship with your audience
Snapchat content uploads are not the only way to interact with your audience. It provides your followers the opportunity to respond and DM you. However, in contrast to other platforms, you and the person texting you are the only ones who can see if you’re replying, making it simple for you to ignore them.
That’s not a wise move. Making your fans feel special by responding to them personally on Snapchat helps you build a relationship of trust and create a bond with your audience. Just because of this goodwill gesture, you’ll obtain a permanent audience for your website. Read further to understand how to generate traffic from Snapchat and how developing trust with your audience aids in that.
Display your cool kid status
Any possible client or visitor to your website wants to know that you’re using the most recent advancement in your field because it establishes you as a leader rather than a follower. They seek creativity. Put yourself in their shoes for a moment. Wouldn’t you think that a web site’s material is out of date if it appeared to be from the 1990s when you visited it?
The actions and appearance of your company greatly influence a person’s perception of your organization. Even though TikTok is currently quite popular, you shouldn’t ignore Snapchat. It demonstrates to potential clients that you are a cutting-edge company they should be keeping up with.
Snapchat needs to be incorporated into your marketing plan as soon as possible. According to overall mobile usage, Snapchat is the second most popular app worldwide, with 63% of users using it daily and 49% visiting it multiple times daily.
It shows how drastically marketing has changed and is continuously changing. We are now looking at apps like Snapchat and TikTok to reach even bigger audiences in addition to content and email marketing. Since inbound marketing also shows no indications of stopping down, we chose to describe how far it has come.
How to generate traffic from Snapchat?
Despite being older than some of its competitors like TikTok, Snapchat remains a popular platform, particularly among a more mature audience. Leveraging its visual-centric features and the allure of fleeting content, Snapchat presents a unique opportunity to drive traffic to your website.
With a significant increase in daily active users (DAU), reaching 363 million in the third quarter of 2022, Snapchat boasts a growing user base. Its core feature, allowing users to send temporary photos and videos, or “snaps,” creates a sense of urgency and relevance.
The ephemeral nature of snaps, lasting up to ten seconds before disappearing, paradoxically enhances their significance. This urgency compels users to engage with content promptly, fostering a dynamic and responsive audience.
Snapchat users are deeply engaged, often driven by personal motivations such as maintaining snap streaks. This habitual interaction underscores the platform’s potential for driving consistent traffic to external sources.
To effectively harness Snapchat for traffic generation, consider the following strategies:
- Engaging Visual Content: Leverage Snapchat’s emphasis on visual storytelling by creating captivating images and videos that resonate with your target audience.
- Timely Offers and Promotions: Utilize the temporary nature of snaps to promote limited-time offers or exclusive discounts, encouraging swift action from viewers.
- Influencer Collaborations: Partner with influential Snapchat users to amplify your reach and credibility, leveraging their existing follower base to drive traffic to your website.
- Interactive Features: Explore Snapchat’s interactive features, such as polls, quizzes, and augmented reality lenses, to create immersive experiences that encourage user participation and drive traffic.
- Compelling Calls-to-Action (CTAs): Incorporate clear and compelling CTAs within your snaps, directing viewers to visit your website for more information, exclusive content, or to take advantage of special offers.
By adopting a strategic approach and leveraging Snapchat’s unique features, you can effectively drive traffic to your website and capitalize on the platform’s growing user base.
Create a large following first
Building a sizable following and engaging with your audience is the first step you should take to get the most out of Snapchat, just like you would with any other social media site. There are numerous methods and resources for that. You should actively seek out new followers and broaden your reach first.
You can promote your Snapchat username by collaborating with other related Snapchat accounts, posting your snap code on other social media websites, holding contests to get more followers, and doing freebies.
But to keep people interested and to follow, it’s also important to continually produce excellent material. After creating a Snapchat account, you must update your story daily with new stuff. Anything you upload to Snapchat typically vanishes after 24 hours.
Regularly posting useful material can help you attract new followers as well as keep your present followers’ memories of your brand fresh. Don’t post excessive amounts of content, though. It’s alright to post three to four times every day.
Users who utilize the new Discover feature can view popular content from people they follow, related content, or even content that friends follow. Gaining new supporters is a fantastic opportunity at this time. The only thing you need to do is concentrate on producing your finest content.
Promote fresh content on Snapchat.
What better method to increase Snapchat traffic to your website than to share each new blog post you publish on your website? How can you efficiently publish your content on Snapchat to attract traffic back to your blog? Here are two great strategies.
To show folks the new article you just published, use a screen recorder to record short movies while scrolling down your computer screen. It will pique their interest and make them want to see more of it. Snapchat allows you to include a link in your post.
To boost traffic to your site, create a listicle-style piece like “What to Wear For Professional Headshots?.” You must include each tip, or a selection of them, as a slide. Users must scroll to see more techniques, which keeps them interested and wanting more.
Now, how do you get this traffic to your website? Snapchat offers a swiping function that allows you to add links to your story. Snapchat users can access the link by following the prompt at the bottom of their account to “swipe up” the connection.
Add links to the complete articles on each slide in the two strategies described above. With this method, you can bring massive amounts of traffic to your website. You may add a Bitmoji to your images to make them even more entertaining.
Set up giveaways and discounts
Giveaways and exclusive deals have a well-known impact on boosting traffic to websites, email list subscribers, followers, and engagement. They have quite a significant impact on generating traffic from Snapchat. It’s a strategy for giving your target audience something of value in exchange for a behavior you want them to adopt. Using Snapchat, you can easily give away a range of incentives.
According to a Business Insider survey of 1,600 social media-savvy college students, 67% of the participants indicated they were more inclined to make a purchase from a company when they received a coupon code or discount on Snapchat.
Freebies and promotions are always appreciated, but putting a unique spin on the standard discount will boost website traffic. Customers who, for instance, watch your entire Snapchat story or leave a remark on it with a photo of themselves using your product or carrying it could receive special offers or discount codes. In addition to improving brand-customer engagement, this boosts website traffic.
Promote your products or services to increase sales
Promoting your own goods or services is another straightforward approach to growing your traffic from Snapchat. By sharing links to the goods, services, or downloadable resources you sell, you may take advantage of the audience you currently have rather than using Snapchat advertising, which demands payment in order to reach an audience.
A digital marketer might write about the services they provide, or an e-commerce shop might share links and photographs to their newest product range. This technique has one disadvantage: it requires you to have a sizable number of Snapchat friends already to generate views on your promotions.
Additionally, it’s crucial to avoid only sharing promotional material. At least 70% of the time, use Snapchat to share amusing or interesting material; the remaining posts can then promote your goods or services.
Snapcode Links
Consider this to be the updated QR Code. Please cease using QR Codes on business cards; I find it amazing how many people still use them. Since everyone already uses Snapchat, there are no hurdles to the adoption of Snapcode links, unlike QR Codes, which failed to catch on since you had to download an additional app solely to open content.
Snapcode links resemble your personalized Snapcodes, but now you can send people to a website instead of just your account. This implies that after your code is scanned, you can now direct someone to a product or service online.
Show behind the scenes
It is not unusual for people to fabricate their social lives on social media. In truth, most people merely post edited, polished versions of themselves on apps like Instagram. Nowadays, genuine, natural content is hard to find. Snapchat, meanwhile, is totally different. Users can be frank, truthful, and realistic about their life on this particular website. And, believe it or not, there is a severe lack of this kind of content.
You have the chance to showcase the “behind the scenes” aspect of your company on Snapchat. This has the highest possibility of making your fans feel more connected to you personally and can be thrilling for them as well. This connection is excellent for developing a devoted fan following that will frequently visit your website—not because you advertise your latest post, but because they already know you personally.
Personalize the brand
While blogging is unquestionably an essential component of any business website, the information isn’t as raw and personal as unfiltered, brief pictures. Snapchat is all about sharing real-life, real-time experiences that give your clients and customers a glimpse into the person behind the brand name.
Personalizing your brand is one of the most effective ways to drive website traffic, and Snapchat may help you accomplish just that. Share photos on your morning coffee, your gorgeous pet, or a behind-the-scenes look at your office area to give your followers and customers an insight into your life.
Interact with your business community by contacting them and sharing photographs with them directly. You can ask questions about your latest content, product, or blog article by making short movies or entertaining images (use the sketching feature!).
Request your followers to respond with a comment or leave one on your most recent blog article. This will enhance your website’s traffic and allow you to personalize your brand and communicate with your clients.
Influencers may utilize Snapchat to expand their audience reach and raise brand exposure, just like they can with Instagram and other social media platforms. Your website traffic might increase as a new demographic is reached by collaborating with other influencers in your market sector.
Influencers that are knowledgeable about and adept at using Snapchat will be able to provide engaging video and image material that will strengthen the voice and individuality of your business. Try it out by giving one of your like-minded business buddies a day to “take over” your Snapchat!
Do something that distinguishes your brand from the competition. Someone, for example, shot a whole music video utilizing Snapchat and the many lenses/filters available. Taking a risk like this will generate interest and engagement in your brand and get people talking.
Highlight different aspects of your website in fun ways
Share amusing photos and videos from specific events to keep your audience up to date. Suppose you’re hosting or participating in any entertaining events, such as grand openings, trade exhibits, conventions, charity events, and so on. In that case, Snapchat is a terrific method to keep your consumers updated.
Sharing videos and photos from these occasions will give your consumers direct access to this enjoyable aspect of your business, making them feel included and special. By taking similar action with your own business, you would not only demonstrate that it is a fun place to work, but you would also increase traffic to your website as people look it over and/or submit an application.
Use Snapchat ads to your advantage
Like the majority of other social media platforms, Snapchat has advertisements that companies of all shapes and sizes can use to increase their customer base and revenue. Reaching an engaged audience and generating results are both possible with Snapchat ads, particularly if you’re going after the mobile-first generation. And it’s simple since Snap Inc.’s self-service Adverts Manager enables you to design your ads completely. There are now three main types of adverts available on Snapchat:
- Sponsored Lenses
- Sponsored Geofilters
- Snap Ads
According to the firm, Snapchat users create 3 billion Snaps per day and use the app over 20 times on average per day, spending 30 minutes total on it. In order for your Snapchat advertising to be effective and generate clicks, engagement, and conversions, they must:
- Cater to audiences aged 34 and under
- Incorporate the app’s most coveted features your target demographic is using
- Be shown at a frequency that matches the number of times users spend online
How effective is Snapchat advertising?
Snapchat provides a firehose of readers to several online magazines and websites. A feature of Snapchat that allows corporations, media companies, and regular users to drive traffic from the app to their mobile pages is the ability to connect to websites.
Today, anyone may attach a link to a Snap before it is shared, thanks to Snap Inc.’s Paperclip feature for the platform. The feature gives Snapchat an advantage over its competitor Instagram, which only permits users to post links in their bios, requiring everyone to trash posts with overtly commercial language like “link’s in my bio.”
There is no denying that Snapchat is a well-liked social media platform; 87.3 million Americans alone use the app. Given this, marketers would be interested in learning more about leveraging Snapchat to achieve their objectives and the platform’s advertising opportunities. Snapchat isn’t a B2B platform, even though it isn’t as fresh and developing as TikTok, which might make you hesitant to use it to achieve your marketing objectives.
Marketers may create and employ a range of Snapchat ads on the platform, including augmented reality (AR) experiences, unique brand-related photo overlay effects, and even 3-minute-long commercials. These advertisements can be utilized for various things, such as raising brand recognition, boosting sales, or increasing website traffic.
Snapchat advertisements compared to other social media platforms
The platform may be frequently compared to Facebook and other social media apps, yet the two services differ significantly from one another. While Facebook’s targeting and advertising capabilities are more advanced, Snapchat’s creative studio prioritizes design. In contrast to Facebook’s Business Manager, which can initially seem intimidating, Snapchat has a tool that will walk you through the process of launching your campaign.
Additionally, Snapchat provides templates for developing advertisements, which is advantageous for website owners without staff in charge of producing creative materials or films. Websites of all sizes can use the tool to produce ads and develop catalogs to share with their target audiences by selecting the templates that best suit their needs.
Snapchat has repeatedly proven to be highly beneficial in generating traffic to websites using Snapchat advertisements. With a huge user base composed of Gen z that is always looking to explore, if you post ads regarding your website on Snapchat, you have a fair chance at garnering significant traffic to your website. But the thing is, your website and your ad need to be aesthetically pleasing to attract their audience effectively.
Sniffing Snapchat traffic
Sniffing Snapchat packets is a common question that many people have. There is a complicated answer to this query. In order to safeguard the communication content, Snapchat uses encryption. Theoretically, it would be exceedingly challenging to intercept and read Snapchat communications. However, there have also been rumors of Snapchat packets being successfully sniffed.
What is the reality, then? Does Snapchat allow you to sniff its packets? There is, regrettably, no simple solution. Snooping Snapchat packets appears to be achievable, but the procedure is challenging and technical expertise is needed. It’s recommended to refrain from attempting to sniff Snapchat packets if you are not an experienced hacker.
Using a network traffic analyzer like Wireshark, you can better visualize network traffic. In 2018, Snapchat introduced end-to-end encryption on its network in response to privacy and hacking concerns. In order to maintain network security and health, administrators utilize sniffer technologies to monitor network traffic at the packet level.
Snapchat’s servers do not always support the ability to retrieve Snaps that have been opened or expired. If it were to support it, Wireshark could have learned more about how traffic is moving between Computer A and Computer B., but since it’s difficult and quite risky to determine traffic, it’s better not to opt for it. If you aren’t a professional, just rely on your digital marketing knowledge and generate traffic from Snapchat.
Conclusion
Don’t dismiss Snapchat as a viable marketing platform. Rumors suggest it could potentially outstrip Instagram in popularity down the line. Your business stands to gain from the influx of traffic, email subscriptions, and sales brought in by its 200+ million daily active users. With over 26 million users in the US alone and a staggering 400 million snaps exchanged daily, Snapchat offers a vast pool of potential customers. Plus, with a staggering 90% open rate for messages, you can significantly enhance engagement levels.
While Snapchat’s user base primarily falls within the 12 to 34 age bracket, older demographics are gradually catching on. This versatility makes Snapchat particularly appealing if your target audience comprises Generation Z and Millennials. For 77% of Gen Z, Snapchat is part of their daily routine. Thus, maintaining an active presence on Snapchat is a strategic move that promises significant returns. Implement the discussed strategies to drive traffic to your website from Snapchat and watch your online presence flourish.
